How to set up Lead Generation from Business Account

Last updated: September 2024

TikTok offers lead generation solutions to enable audiences to connect directly with your business. To use Lead Generation, users must have a TikTok for Business Account. You can generate leads for your Business Account in three ways: CTA, Video anchor. and LIVE anchor.

Before you begin

Before you set up TikTok Business Account Lead Generation (CTA/VIDEO/LIVE), you must meet the following conditions to qualify:

  • A business account with 1,000 followers or be verified by Business Registration via Business Account.

    • Note: You must be verified via Business Registration in order to qualify for Business Account Lead Generation LIVE anchor usage.

  • Be 18+ years old.

  • Use the latest TikTok version (25.9.0) and above.

  • Ensure your account is registered in one of the eligible regions: NA (US/CA), EUI (GB/DE, FR/IT/ES/NL/IL/BE/PL/DK/NO/FI/SE), LATAM (BR, MX/PE/CO/AR), APAC (TH/VN/MY/PH/ID/SG, AU/NZ, TW/JP/KR/KH/PK)


How to set up Lead Generation from Business Account

To set up Lead Generation for the first time:

  1. Go to your Business Account Profile and click ... In the top right and click Business Suite.

  2. Select Get Leads.

  3. Check the option for agreement of Terms and click Start getting leads to go to the Lead Generation Form creation page.


Now that you've set up Lead Generation from your Business Account, learn how to create a new Lead Generation Form.