How to create a new lead generation form

To use Business Account lead generation, you will need to create a lead generation form to specify your call to action (CTA), business introduction, and questions for potential customers.

Before you begin

• Before you create a new lead generation Form, ensure you meet Business Account lead generation requirements.

How to create a new lead generation form:

1. Log in to TikTok Ads Manager.

2. Go to your Business Account Profile and click the three dots in the top right corner.

3. Click Business Suite.

4. Click Get Leads.

5. Choose your preferred goal CTA. This will appear on your profile.

6. Complete the remaining details:

   • Provide description of your business.

   • Choose the information that you want to request from potential customers like the Introduction, Name, Phone Number, Email, Country and City.

7. Click Preview to see how your form will appear.

8. Finalize your form option choices.

9. Click Next.

10. Enter your business's Privacy Policy to disclose how information will be used.

    • Manually add your Privacy Policy by copying and pasting into the text field.

    • Enter the URL of where your Privacy Policy is displayed for customers.

    • Note: Your lead generation form will be rejected if the link is invalid or does not properly display your Privacy Policy.

11. Click Next.

12. Review all of the information that you've chosen to display on your form.

13. Click Preview to see how your form will appear.

14. Click Submit to send your lead generation form for review.

After you submit the lead generation form, it will appear as Pending. The review process can take up to 24 hours during standard operating hours. Your results will be delivered to your inbox.

If your form is approved:

• Get leads will automatically toggle on.

  • If you wish to edit your CTA or form information, you must toggle off.

• Your CTA button will appear on your profile page.

• You're eligible to add a Get leads link or video anchor to your video.

If your form is rejected:

• The reasons for your form rejection will be listed under the Not approved status.

• You can edit your form details to send for resubmission.

  • Click the pencil icon to edit each form detail.

  • Enter your business's Privacy Policy.

• Click Preview to see how your form will appear.

• Once you have edited your form choices or Privacy Policy, click Next.