Spark Ads is a native ad format that allows you to leverage organic TikTok posts and their features in your advertising. Spark Ads use posts from real TikTok accounts to ensure that all views, comments, shares, likes, and follows gained from boosting the video during the promotion are attributed to your organic posts. Each TikTok Ads Manager account can support a maximum of 10,000 Spark Ads. Spark Ads allows you to publish ads:

• Using your own TikTok account’s posts.

• Using organic posts made by other creators (with their authorization)

There’s no limit to how many times you can use the same organic TikTok posts as creatives in your ads.

Features

Spark Ads offer:

• An opportunity to build and establish your brand image and brand trust by allowing you to add organic TikTok pages and posts to your ads.

• An increase in ad performance compared to Non-Spark Ads. You can also reduce unintended clicks to achieve higher CVR with Spark Ads.

• Duet, Stitch, and Sticker features, and allow viewers to click on the post’s music.

• Long-lasting marketing impact and improved ROI since all of the Spark Ads post engagement will be attributed to the original organic post.

• Improvised customer retention and loyalty, and drive new lead generation and re-purchase.

Key terms

Spark Ads support Auction and Reach & Frequency Buying Types:

• Auction Buying Type Advertising Objectives: Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, and Shop Purchases (Alpha)

• Reach & Frequency Buying Type Advertising Objectives: Reach, Traffic, and Video Views

Examples

For organic videos from any TikTok account:

• There are no restrictions on Video Ratio/Video Resolution/File Type/Video Duration/Bitrate/File Size.

• Ad captions can be left blank.

• Account tagging, Emoji, and hashtags are allowed in captions.

• The ad Display Name and Text will reflect the chosen organic post and cannot be edited during the ad creation process on TikTok Ads Manager.

• Organic posts that have been banned will be rejected in Ads Manager as well.

• There is a 10 minute maximum on videos that can be sparked.

• Videos need to be un-authorized as a Spark Ad before it can be deleted from the organic account.

Spark Ads vs. Non-Spark Ads

Next steps

Get started with the Spark Ads Creation Guide. Read through our case studies to see how customers used spark ads to:

• Build brand awareness and boost app installs.

• Engage with its targeted audience on a deeper level and expand its user base while keeping costs controlled and highly efficient.

• Bring more visitors to their online stores.

• To generate millions of impressions and increase their following on TikTok.

• To double down on an already engaged audience to drive sales and brand awareness.

• Increase ROAS, along with TikTok’s new value-based optimization tool.

Drive more appointments amongst existing and new audiences.