Pengiklanan di TikTok
Akaun TikTok
Pengurusan akaun dengan Pusat Perniagaan
Platform Rakan Kongsi E-Dagang TikTok
Cipta kempen
Cipta kumpulan iklan
Cipta iklan
Penciptaan iklan dalam alat TikTok yang lain
Objektif pertimbangan
Promosi aplikasi
Penjanaan Bakal Pelanggan
Video dalam suapan
Interaktif dalam suapan
Peletakan bukan suapan
Peningkatan interaktif
Penyelesaian iklan industri
Pengoptimuman lelongan iklan
Pengoptimuman kreatif
Kerjasama kreatif
Kempen Smart+
Pengukuran Aplikasi
Penukaran luar talian
Pengukuran web
Wawasan dan pelaporan
Pengukuran Iklan Kedai
Pilihan pengebilan
Pengurusan pengebilan
Promosi, Kredit Iklan dan Kupon
Penyelesaian masalah pengebilan dan pembayaran
Dasar Pengiklanan
Amalan dan dasar privasi
Interaktif dalam suapan
Iklan boleh dimainkan
Iklan karusel
- Format iklan /
- Interaktif dalam suapan /
- Iklan karusel /
Spesifikasi untuk Iklan Karusel
Setiap format Karusel mempunyai keperluan untuk imej, muzik atau iklan yang anda pilih. Ketahui lebih lanjut tentang Iklan Karusel.
| Untuk Karusel Standard | Untuk Karusel VSA |
Keperluan Imej | - minimum 2 - maksimum 35 imej - JPG/.JPEG atau .PNG - Saiz fail ≤100 KB dicadangkan - Resolusi imej: - Mendatar 1200*628px | Segi Empat 640*640px | Menegak 720*1280px | - Imej minimum yang ditunjukkan: 2 - Imej maksimum yang ditunjukkan: 20 |
Keperluan Muzik | - Muzik wajib (akan main balik berulang) - Panjang video >=2s, Jenis yang disokong: .mp3, .wav, .m4a, .flac - Boleh menyokong muzik CML dan muat naik muzik (Saiz fail: Sehingga 10M; Format muzik: MP3) | - Muzik wajib (akan main balik berulang) - Panjang video >=2s, Jenis yang disokong: .mp3, .wav, .m4a, .flac - Boleh menyokong muzik CML dan muat naik muzik (Saiz fail: Sehingga 10M; Format muzik: MP3) |
Syarat Iklan | - Hanya membenarkan satu kapsyen iklan dan seruan tindakan bagi semua imej - Satu URL untuk semua imej (Tidak dikuasakan oleh suapan/katalog produk) - Tidak disokong: SPC, CBO, ACO dan Spark Ads | - Hanya membenarkan satu kapsyen iklan dan butang seruan tindakan - Setiap imej produk boleh dibawa ke pautan produk unik (dikuasakan oleh Katalog) - Tidak disokong: SPC, ACO dan Spark Ads |
Music Options for Carousel Ads on TikTok and Pangle Placements
Note: CML (Commercial Music Library) is not available for Pangle Carousel Ads placement.
Music is essential for Carousel Ads. You can either choose music from the CML or upload your own.
CML music, however, is not available for Pangle placements. If you select CML music for your Carousel Ads, it will only play on TikTok, making the ads silent for Pangle placement. For carousel ads for Pangle placement only, we only support uploaded music, and CML music options are disabled in the Ads Manager platform.
Music Options by Placement
In the TikTok Ad Manager platform, during Carousel Ads creation, you can select music from the Music Builder page, which offers four different options for music sources. Click on one of these options to choose the music for your Carousel Ads.
All music provided by the platform, unless uploaded by you, comes from the Commercial Music Library (CML).
For You : Contains music from the Commercial Music Library (CML), which can be used on TikTok but is unavailable for Pangle Carousel Ads placement.
Liked : Includes music from CML, which can be used on TikTok but is unavailable for Pangle Carousel Ads placement.
History : Features a mix of CML music, which can be used on TikTok but not on Pangle, and uploaded music, which is available for use on both TikTok and Pangle.
Uploaded : Advertisers can upload their own music, which is compatible with both TikTok and Pangle placements.
Avoiding Silent Carousel Ads
Option 1 : To have consistent music across both TikTok and Pangle, upload your own music instead of using CML music.
Option 2 : If you prefer using CML music, create two separate Carousel Ads:
For TikTok : Select "TikTok only" at the Ad group level and choose CML music at the Ads level.
For Pangle : Select "Pangle only" at the Ad group level and upload your own music at the Ads level.