Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Offline conversions
- Measurement /
- Offline conversions /
- Set up offline measurement /
Supported events for offline event sets
Offline conversions help measure how TikTok ads result in offline customer actions, such as in-store purchases, offline subscriptions, purchases, and more.
Offline Events refer to the following categories:
In-store offline events (recorded primarily in POS systems).
Other offline events (recorded outside of websites, apps or in-store).
Supported events for offline event sets
Main Event Types | Description | Recommended parameters | Event code |
|---|---|---|---|
Complete Payment | When a visitor makes a payment. | content_type, quantity, description, content_id, currency, value | CompletePayment |
Contact | When a visitor contacts you. |
| Contact |
Subscribe | When a visitor subscribes to your website including follows, content, or paid subscriptions. |
| Subscribe |
Lead | When a visitor submits a lead form. |
| SubmitForm |
Add Payment Info | When a visitor adds their payment information at checkout. |
| AddPaymentInfo |
Add to Cart | When a visitor adds an item to the cart. | content_type, quantity, description, content_id, currency, value | AddToCart |
Add to Wishlist | When a visitor adds an item to the wishlist. |
| AddToWishlist |
Click Button | When a visitor taps a button. |
| ClickButton |
Complete Registration | When a visitor signs up for something such as account registration. |
| CompleteRegistration |
Download | When a visitor downloads something from your website. |
| Download |
Initiate Checkout | When a visitor proceeds to checkout. |
| InitiateCheckout |
Place an Order | When a visitor places an order. | content_type, quantity, description, content_id, currency, value | PlaceAnOrder |
Search | When a visitor searches. | query | Search |
View Content | When a visitor views a specific page. | content_type, quantity, description, content_id, currency, value | ViewContent |