Supported TikTok Pixel events for Adobe Commerce

The TikTok Pixel for Adobe Commerce includes standard events to help you measure ad performance and optimize campaigns. Below is a list of events that are currently supported by the TikTok integration with Adobe Commerce and TikTok Pixel:

• Page View: When a visitor arrives on the destination landing page and scrolls on it

• View Content: When a visitor views a specific page

• Add to Cart: When a visitor adds an item to the cart

• Initiate Checkout: When a visitor proceeds to checkout

• Purchase: When a visitor makes a purchase or a checkout flow is completed