Alcohol
Principle
We are committed to the safety and well-being of our users. Our focus is to prioritize and protect user interests when allowing the promotion of alcohol.
Policy
Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise alcoholic products and beverages, comply with the following requirements as well as the market-specific requirements:
Promote products that are permissible in approved countries.
Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.
Obtain and submit all necessary licenses from authorized regulators or be established as lawful in countries you want to target.
Examples of what is not allowed in ad content or on landing pages:
Targeting or appealing to individuals below the legal drinking age
Featuring people below the age of 25
Featuring pregnant people
Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol
Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol, such as discounts.
Alcohol delivery services
Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
Market-specific requirements
Algeria
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Argentina
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Australia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as beers, wines, liquors, or spirits. Examples of what is not allowed: - Alcohol-making kits |
Austria
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Azerbaijan
Ad topic | Details |
|---|---|
Alcohol and related products | Not allowed. - Alcohol beverages such as beer, wine, spirits. |
Bahrain
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Bangladesh
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Beer - Wine - Spirits |
Belarus
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Belgium
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Bolivia
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Brazil
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include disclaimers and warning messages required by applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative. |
Bulgaria
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Cambodia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Canada
Ad topic | Details |
|---|---|
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - Government-issued license documents may be required -The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Examples of what is not allowed: - Promoting the sale of alcoholic beverages, such as wine, beer, or spirits. |
Chile
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Colombia
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Costa Rica
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Croatia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Cyprus
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Czech Republic
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Denmark
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Dominican Republic
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ecuador
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Egypt
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Estonia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Finland
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
France
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Germany
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Greece
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Guatemala
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Hungary
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Indonesia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Iraq
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Ireland
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Israel
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Italy
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Japan
Ad topic | Details |
Alcohol and related products | - Target users aged 20 or older - Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Jordan
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Kazakhstan
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Kenya
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Example of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Example of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Kuwait
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Latvia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Lebanon
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Lithuania
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Luxembourg
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Malaysia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Mexico
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Morocco
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Netherlands
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
New Zealand
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as beers, wines, liquors, or spirits. Examples of what is not allowed: - Alcohol-making kits |
Nigeria
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Example of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Norway
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Oman
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Pakistan
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Panama
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Paraguay
Ad topic | Details |
|---|---|
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years and older. - Include disclaimers and warning messages required by applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative. Examples of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages (beer is allowed) - Liqueurs - Spirits - Wine - Any similar alcoholic beverages |
Peru
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Philippines
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Poland
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Portugal
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Puerto Rico
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Qatar
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Romania
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Saudi Arabia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Serbia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Singapore
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Slovakia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Slovenia
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
South Africa
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
South Korea
Ad topic | Details |
Alcohol and related products | - Target users aged 25 years or older - Include the disclaimer, "Excessive drinking can harm your health." Examples of what is not allowed: - Encouraging users to be intoxicated - Encouraging excessive or irresponsible drinking |
Spain
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Sri Lanka
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Sweden
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Switzerland
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Taiwan
Ad topic | Details |
Alcohol and related products | - Target users aged 18 years or older - Include a warning message |
Thailand
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Turkey
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
United Arab Emirates
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
United Kingdom
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
United States
Ad topic | Details |
|---|---|
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - Government-issued license documents may be required -The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Examples of what is not allowed: - Promoting the sale of alcoholic beverages, such as wine, beer, or spirits. |
Uruguay
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Vietnam
Ad topic | Details |
Alcohol and related products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: - Target users aged 18 years or older - Comply with all local laws - Display applicable disclaimers |
Promote on TikTok
In the following markets, Promote is the only form of paid ads that is allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |