Alcohol
Principle
We are committed to the safety and well-being of our community. Our focus is to prioritize and protect community interests when allowing the promotion of alcohol.
Policy
Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise, promote, sell, or feature branding of alcoholic products and beverages, you must comply with the following requirements as well as the market-specific requirements:
Promote products that are permissible in approved countries.
Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.
Obtain and submit all necessary licenses from authorized regulators or be established as lawful in markets you want to target.
Examples of what is not allowed in ad content or on landing pages:
Targeting or appealing to people below the legal drinking age
Featuring people below the age of 25
Featuring pregnant people
Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol
Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol.
Sale and delivery services of alcoholic beverages*
*May be allowed in certain markets, see market-specific requirements for more details.
Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
