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Advertising Policies

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Alcohol

Last updated: April 2025

Principle

We are committed to the safety and well-being of our community. Our focus is to prioritize and protect community interests when allowing the promotion of alcohol.

Policy

Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise, promote, sell, or feature branding of alcoholic products and beverages, you must comply with the following requirements as well as the market-specific requirements:

  • Promote products that are permissible in approved countries.

  • Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.

  • Obtain and submit all necessary licenses from authorized regulators or be established as lawful in markets you want to target.

Examples of what is not allowed in ad content or on landing pages:

  • Targeting or appealing to people below the legal drinking age

  • Featuring people below the age of 25

  • Featuring pregnant people

  • Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol

  • Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol.

  • Sale and delivery services of alcoholic beverages*

Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.


Market-specific requirements


Choose your market:
Albania

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Algeria

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Argentina

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Australia

Ad topic

Details

Alcohol and related products

Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Display applicable disclaimers

- Provide necessary registration documents

- Work with a TikTok Sales Representative

- Restrict ads to viewers aged 21 years and older


Examples of what may be allowed:

- Alcohol brands or alcohol branding

- Sponsored by alcohol brands

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol delivery services

- Venues that serve alcohol


Examples of what is not allowed:

- Alcohol-making kits


Austria

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Azerbaijan

Ad topic

Details

Alcohol and related products

Not allowed.

- Alcohol beverages such as beer, wine, spirits.


Bahrain

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Bangladesh

Ad topic

Details

Alcohol-related events and establishments

Not allowed.

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Beer

- Wine

- Spirits


Belarus

Ad topic

Details

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages


Belgium

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Bolivia

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Brazil

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Brunei

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Bulgaria

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Cambodia

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

Alcohol and related products

May be allowed if the following requirements are met:

- Work with a TikTok Sales Representative

- Provide necessary registration documents

- Include appropriate disclaimers

- The ad must be restricted to users aged 18 years and older


Examples of what may be allowed:

- Alcoholic beverages, such as beer, liquor or spirits, wine


Examples of what is not allowed:

- Alcohol delivery services


Canada

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents might be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands can fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Include disclaimers and warning messages required by applicable laws and regulatory guidelines

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Chile

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Colombia

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Costa Rica

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Croatia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Cyprus

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Czech Republic

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Denmark

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Dominican Republic

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Ecuador

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Egypt

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


El Salvador

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Estonia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Ethiopia

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Finland

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


France

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Germany

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Greece

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Guatemala

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Honduras

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Hungary

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Indonesia

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

- Alcohol delivery services

Alcohol and related products

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

- Display appropriate disclaimers

- Provide necessary registration documents

- The ad must be restricted to users aged 25 years or older


Examples of what is not allowed:

Alcoholic beverages, such as wine, beer, spirits, and other liquors


Iraq

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Ireland

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Israel

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Italy

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Japan

Ad topic

Details

Alcohol and related products

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 20 years and older

- Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee


Jordan

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Kazakhstan

Ad topic

Details

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages


Kenya

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Kuwait

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Kyrgyzstan

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Latvia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Laos

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Lebanon

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Libya

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Lithuania

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Luxembourg

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Malaysia

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

- Alcohol delivery services

Alcohol and related products

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

- Display appropriate disclaimers

- Provide necessary registration documents

- The ad must be restricted to users aged 25 years or older


Examples of what is not allowed:

Alcoholic beverages, such as wine, beer, spirits, and other liquors


Mali

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Mauritius

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Mexico

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Monaco

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Morocco

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Myanmar

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Netherlands

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


New Zealand

Ad topic

Details

Alcohol and related products

Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Display applicable disclaimers

- Provide necessary registration documents

- Work with a TikTok Sales Representative

- Restrict ads to viewers aged 21 years and older


Examples of what may be allowed:

- Alcohol brands or alcohol branding

- Sponsored by alcohol brands

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol delivery services

- Venues that serve alcohol


Examples of what is not allowed:

- Alcohol-making kits


Nicaragua

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Nigeria

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Norway

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Oman

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Pakistan

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Panama

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Paraguay

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable laws and regulatory guidelines

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Peru

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Philippines

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

Alcohol and related products

May be allowed if the following requirements are met:

- Work with a TikTok Sales Representative

- Provide necessary registration documents

- Include appropriate disclaimers

- The ad must be restricted to users aged 18 years and older


Examples of what may be allowed:

- Alcoholic beverages, such as beer, liquor or spirits, wine


Examples of what is not allowed:

- Alcohol delivery services


Poland

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Portugal

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Qatar

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Romania

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Saudi Arabia

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Serbia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Senegal

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Singapore

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

Alcohol and related products

May be allowed if the following requirements are met:

- Work with a TikTok Sales Representative

- Provide necessary registration documents

- Include appropriate disclaimers

- The ad must be restricted to users aged 18 years and older


Examples of what may be allowed:

- Alcoholic beverages, such as beer, liquor or spirits, wine


Examples of what is not allowed:

- Alcohol delivery services


Slovakia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Slovenia

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


South Africa

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

Alcohol and related products

May be allowed if the following requirements are met:

- Work with a TikTok Sales Representative

- Provide necessary registration documents

- Include appropriate disclaimers

- The ad must be restricted to users aged 18 years and older


Examples of what may be allowed:

- Alcoholic beverages, such as beer, liquor or spirits, wine


Examples of what is not allowed:

- Alcohol delivery services


South Korea

Ad topic

Details

Alcohol and related products

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 25 years or older

- Include the disclaimer, "Excessive drinking can harm your health."


Examples of what is not allowed:

- Encouraging users to be intoxicated

- Encouraging excessive or irresponsible drinking


Spain

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Sri Lanka

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Sweden

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Switzerland

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


Taiwan

Ad topic

Details

Alcohol and related products

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 25 years or older

- Include a warning message


Tanzania

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


Thailand

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Bars

- Alcohol delivery services

Alcohol and related products

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

- Display appropriate disclaimers

- Provide necessary registration documents

- The ad must be restricted to users aged 25 years or older


Examples of what is not allowed:

Alcoholic beverages, such as wine, beer, spirits, and other liquors


Turkey

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


Uganda

Note: Promote is the only form of paid ads that is allowed in this market.

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol-making kits


United Arab Emirates

Ad topic

Details

Alcohol-related events and establishments

Not allowed.


Examples of what is not allowed:

- Alcohol clubs or subscription services

- Alcohol-sponsored events

Alcohol and related products

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages, such as wine, beer, or spirits

- Alcohol-making kits


United Kingdom

Ad topic

Details

Alcohol-related events and establishments

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older.

- Avoid any affiliation with alcohol brands.

- Do not display alcohol branding.

- Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts.



Examples of what may be allowed:

- Venues or events promoting alcohol service

Alcohol and related products

May be allowed if the following requirements are met:

- Avoid any affiliation with alcohol brands

- Do not display alcohol branding


Examples of what may be allowed:

- Corkscrews

- Wine glasses

- Any products intended for use with alcohol


Examples of what is not allowed:

- Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol

- Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

- Alcohol brand campaigns

- Alcohol delivery services

- Alcohol-branded merchandise or products

- Alcohol-specific drinking games

- Alcohol-making kits, services or programs, clubs, subscription services

- Any ads from alcohol brands

- Retailers that advertise the sale of alcohol


United States

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25* years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable laws and regulatory guidelines

- Work with a TikTok Sales Representative

- Government-issued license documents might be required

*For Puerto Rico, restrict ads to viewers aged 18 years and older


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands can fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25* years and older

- Include disclaimers and warning messages required by applicable laws and regulatory guidelines

- Work with a TikTok Sales Representative

*For Puerto Rico, restrict ads to viewers aged 18 years and older

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25* years and older

- Do not mention, depict, or incentivize irresponsible drinking behaviors

*For Puerto Rico, restrict ads to viewers aged 18 years and older


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 25* years and older

*For Puerto Rico, restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Uruguay

Ad topic

Details

Alcohol and related products

All alcohol-related ads must comply with applicable laws and regulatory guidelines.


Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Landing pages must have an age gating mechanism in place

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

- Government-issued license documents may be required


Examples of what may be allowed:

- Alcoholic beverages and 0% alcoholic beverages

- Alcohol clubs or subscription services

Alcoholic products with add-ins

Not allowed.


Examples of what is not allowed:

- Alcoholic beverages that include THC or CBD

Alcohol sponsorships

Alcoholic brands may fully sponsor or co-sponsor events.


Alcohol sponsorship ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Include disclaimers and warning messages required by applicable legislation

- Work with a TikTok Sales Representative

Alcohol accessories

Alcohol-related accessories ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Do not mention, depict, or incentivise irresponsible drinking behaviors


Examples of what may be allowed:

- Branded merchandise

- Cocktail recipe book

- Cocktail glassware

Alcohol mixers

Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails.


Alcohol mixers ads may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older


Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well.

Hangover relief products

Not allowed.


Vietnam

Ad topic

Details

Alcohol and related products

Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met:

- Restrict ads to viewers aged 18 years and older

- Comply with all local laws

- Display applicable disclaimers


Examples of what may be allowed:

- Beer with alcohol content below 15%

- Alcohol delivery services


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Content
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