Suicide and Self-Harm

Principle

At TikTok, we are deeply committed to protecting our community and ensuring the safety and well-being of everyone who uses our app. Our aim is not only to provide a platform for connection and engagement, but also to serve as a positive and enriching space where our viewers feel comfortable, confident, and valued. To achieve this, we focus on creating a supportive environment that prioritizes both the physical and psychological health of our community.

Policy

We have a zero-tolerance policy for ads that promote, depict, glorify, endorse, or document suicide, self-harm, or dangerous behaviors which may lead to these.

This includes content that:

• Encourages or incites suicidal thoughts or actions

• Depicts or provides instructions or methods related to suicide or self-harm and related challenges

• Depicts, sensationalizes, or promotes hoaxes about suicide or self-harm

• Portrays self-harm in a way that normalizes, glamorizes, or trivializes it

• Features descriptions or plans for suicide or self-harm

• Portrays or romanticizes suicidal thoughts or behaviors as admirable, aspirational, or desirable, including idolizing real or fictional individuals solely because they have experienced suicidal ideation

We may allow educational content from fully vetted organizations, such as government organizations and humanitarian non-governmental organizations (NGOs), whose aim is to share information on suicide and self-harm prevention and offer support to vulnerable users.

If you or someone you know is struggling, support is available. Reach out to a suicide prevention helpline or contact emergency services.