Violence and Dangerous Activities

Last updated: November 2024

Principle

At TikTok, we welcome our community to participate in fun and creative trends. Most activities or challenges are appropriate for everyone and bring people together, but some may carry a risk of injury. Because we aim to ensure a safe and enjoyable experience for everyone, we restrict behaviors and content that may be harmful and do not allow the promotion of dangerous activities and challenges for our users.

Policy

We do not allow the display or promotion of dangerous activities and challenges or violence. This may include dares, games, tricks, inappropriate use of dangerous tools, eating substances that are harmful to one's health, or similar activities that may lead to significant physical harm.


Examples of what is not allowed:

  • The display of bloody or gruesome imagery or graphic images that are likely to shock or scare users, such as crime scenes, images of accidents, or horrific or bloody scenes

  • Imagery that may cause an uncomfortable user experience such as visuals of sexual fluids, human, or animal waste, visuals that show dirt coming out of pores of the face, or hair being pulled out of drainage

  • The display of crime, excessive violence, cruelty, or violence towards animals, such as real fighting with bloody scenes, or animal cruelty, such as cock fighting or dog fighting

  • Depictions of non-consensual touching, non-consensual sexual acts, and sexual violence

  • Content that may incite fear or panic, which may cause harm to users

  • Phrases such as "You may be in danger" or "Virus detected, remove it now"


Dangerous or harmful behaviors

Examples of what is not allowed:

  • Display of extreme parkour, defined as involving significant height or risk

  • Potentially inappropriate use of dangerous tools, vehicles, or objects

  • The depiction or promotion of ingesting substances that are not meant for consumption or could lead to severe harm

  • Games, dares, or stunts that might lead to injury

  • Depiction of dangerous or illegal behaviors

  • Behavior that can be easily copied that may lead to physical harm to an individual or to the public

  • Encouragement of users to engage in potentially harmful behavior such as messages like "Now it's your turn"

In some cases, the following may be allowed:

  • The depiction of potentially dangerous behaviors in films, games, and cartoons

  • Behavior that demonstrates a safety message in an educational context.

Note: These policies are not intended to capture safely depicted extreme sports or clearly professional stunts. Ads may be rejected if the professional nature or sporting context of these exceptions are not clear, or if safety measures are ambiguous. If approved depictions of stunts or extreme sports are easy for people to copy, the ad must be restricted to users aged 18 years and older, and a warning message similar to "Do not try this at home" may be required for approval.


Example of what is not allowed:

  • Content that features dangerous, harmful, or violent acts


War

Policy

We do not condone violence, and TikTok should not be used as a platform to advocate for war. Ads should not promote, glorify, or advocate for war.


Examples of what is not allowed:

  • The display of real war scenes

  • Language or imagery that explicitly promotes, glorifies, or advocates for war, violence, or armed conflict

  • Ads that profit from ongoing wars

  • Attempts to tone down or minimize wartime aggression and atrocities

Note: Advocating for stopping wars and armed conflict, and raising awareness of war victims, may be allowed as long as the ad content does not violate our ad policies, including depictions of real war scenes.


Terrorism

Policy

We do not allow anyone to promote or provide material support to violent or hateful advertisers on our platform. Visit our Community Guidelines to read more about Violent and Hateful Organizations and Individuals.


Examples of what is not allowed:

  • Providing material support to violent political organizations or promoting violence caused by them

  • Promoting, such as praising, celebrating, or sharing manifestos, or providing material support to:

    • Hateful organizations

    • Individuals who cause serial or mass violence, or promote hateful ideologies

    • Violent criminal organizations

    • Violent extremists