About TikTok on BigCommerce
Last updated, December 2022

Before getting started: TikTok on BigCommerce is not available in all markets. Check BigCommerce's platform for availability. TikTok Storefront is currently only available to merchants who have already onboarded to the product. Stay tuned as we continue to evolve our products to help businesses grow via TikTok!

TikTok on BigCommerce is a turnkey solution that enables BigCommerce merchants to onboard on TikTok For Business, makes it easier to manage TikTok ad campaigns, and track campaign performance by driving more traffic to merchant's stores, and boost sales. 

To learn more, watch the video below. 

The TikTok on BigCommerce lets you: 

  • Get started with TikTok For Business with one click. With a click of a button, you can: create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel, sync your product catalog with TikTok Shopping, and manage your payment and billing information.

  • Launch a Shopping Tab on your TikTok profile*. Allow followers and fans to browse all the items in your BigCommerce catalog at once, without leaving the TikTok platform.

  • Unlock advanced Pixel features. Built using the powerful developer codebase, TikTok on BigCommerce offers exclusive access to the pixel's newest features.

    • Advanced Matching. Track website visitor events with improved match rate accuracy to better measure results. 

    • Audience enrichment. Build audiences and capitalize on opportunities to show relevant ads to potential customers. 

    • Product parameters. Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS). 

    • Event Customization. Choose the exact events you want the TikTok Pixel to track on your BigCommerce store. Click here for more information.

    • Automatic updates.

      Stay on top of the latest pixel updates with automatic updates - no action required.

  • Promote Products on TikTok. Easily set up and manage conversion campaigns from A-to-Z within BigCommerce with the guided campaign creation.

  • Sync your e-commerce catalog**. Make your products discoverable on TikTok with the automatic catalog sync from BigCommerce. 

  • Streamlined paid and organic strategy home base. By linking your TikTok and TikTok For Business accounts, you can manage paid advertising and organic opportunities, such as TikTok Shopping and Product Links. 

*TikTok Shopping is a program that is available for select markets, platforms, and merchants. Please contact your sales representative for more information.

**Product catalog sync will follow the general TikTok Advertising Policies.