About TikTok For Business and TikTok Business Accounts for BASE Merchants

Last updated: October 2024

At TikTok, there are a variety of solutions businesses can use to amplify their voice on TikTok. These solutions enable you to create and publish ads, organize your teams, connect with creators, manage your organic TikTok presence, and more.

Merchants looking to start paid marketing on TikTok on BASE will first need to create a TikTok For Business account. This will allow BASE merchants to create ads showcasing their products on TikTok.

Create and learn how to utilize each of the following solutions for your business:

You can create a TikTok For Business account directly within the onboarding flow of TikTok on BASE.
To create a TikTok Business Account, you will first need to create a personal TikTok account, and then upgrade to a Business Account through the TikTok app. Learn how to switch to a TikTok Business Account.

Learn more about the difference and the types of TikTok and TikTok for Business Accounts.