Types of TikTok and TikTok for Business Accounts
Last updated, May 2024

Learn more about the different types of accounts at TikTok.


Type of account

Definition

TikTok Personal account

This type of account is a good choice for general TikTok users, content creators, and most public figures. Most people on TikTok use personal accounts.


To learn more, go to Personal and Business Accounts on TikTok.

TikTok Business account

TikTok Business Accounts are public profiles that allow brands to build a cohesive marking strategy on TikTok.


They are free to create and offer advanced performance metrics, audience insights and creative tools that allow businesses to think like marketers, but act like creators.


To learn more, go to About TikTok Business Account.

TikTok for Business account

TikTok for Business solutions are designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. When you create a TikTok for Business user account, you will have access to a variety of products that will allow you to:

- Create and publish ads on TikTok Ads Manager.

- Manage your organization through Business Center.

- Make Spark Ads using organic TikTok content.


Note: You can use an existing TikTok account to create a TikTok for Business account. You can also link your personal TikTok account to your TikTok for Business account.

TikTok Ads Manager account

TikTok Ads Manager provides tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising. You need a TikTok for Business account to access TikTok Ads Manager.

TikTok Business Center account

Business Center is a one-stop business hub for organizations of all sizes to activate marketing activities and reach desired audiences in a collaborative way on TikTok. Business Center allows organizations to centralize their assets and teams in one place, enabling permissions allocation and asset usage in an efficient and safe way. You need a TikTok for Business account to access Business Center.


To learn more, go to About TikTok Business Center.


Content