About TikTok Click ID
TikTok Click ID (TTCLID) is a tracking parameter appended to a landing page URL when you click on an ad on TikTok, helping TikTok to improve ad attribution and performance by associating your Click ID with a campaign.
Features
When you share triggered web events through the Pixel or Events API with TikTok, and those events contain Click IDs, TikTok matches the Click ID to your actions on TikTok. We use matched event information for attribution, audience building, ad delivery optimization, and measurement.
Click ID auto-attachment does not impact other custom tracking parameters you may have enabled.
Input | Landing page URL examples |
|---|---|
Your landing page URL | |
Updated landing page URL |
Set up TikTok Click ID and cookies to manually attach the TikTok Click ID to your landing page URL
Each Click ID is unique and adheres to the same CTA window configured in Attribution Manager.
Preview Click ID
You will have the ability to preview and validate the URLs by either using the Preview button when creating or editing ads in TikTok Ads Manager. Learn about how to preview ads.
Removing TikTok Click ID
If you wish to remove the TikTok Click ID from your landing page URLs, you are able to do so programmatically or by editing your website code similarly to the way you manage other query parameters.