About TikTok Commerce
TikTok Commerce is a program of solutions, features, and advertising tools that brands can use to engage with their customers. You can sell your products in TikTok videos, TikTok live streams, and on your profile page's product showcase tab.
Note: TikTok Commerce (formerly known as TikTok Shopping) is available for select markets and platforms.
Benefits and features
TikTok Commerce offers two paths to sell products directly on your TikTok Account:
Shop Ads: You can create Shop Ads when you choose the Product sales objective in TikTok Ads Manager. Learn more about Shop Ads.
Personalized recommendations to users based on interactions.
Automated, smart functionalities including creative automation and dynamic product landing pages.
Optimized delivery strategies to drive maximized impact.
TikTok Shop: You can run an e-commerce business directly on the TikTok platform with TikTok Seller Center and Affiliate Center. People can discover products from you or creators' accounts from Livestream, Video content, and Showcase. This is a fully native shopping experience where product discovery, product detail pages, product management, shipping, billing, purchases, and returns are performed by TikTok. TikTok Shop is available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam. If you use TikTok Shop, you will have access to marketplace tools like:
TikTok Seller Center: A workstation portal that provides end-to-end solutions to launch and manage TikTok Shop.
TikTok Affiliate Program: Connect with creators to create commission-based product marketing content.
Native Checkout Flow: Customers complete their checkout and payment on your TikTok Shop.
Learn more about how to set up TikTok Shop using TikTok Seller Center.