About TikTok Creative Exchange

Last updated: October 2024

The TikTok Creative Exchange (TTCX) is a creative partnership solution that allows you to quickly produce and deliver large volumes of creative content. The platform helps you find the right creative vendor to collaborate with and create branded content based on your creative needs.


Note: TikTok Creative Exchange is currently available globally for managed accounts. Contact your TikTok account manager to learn more about features available to you.


Benefits

Through the TikTok Creative Exchange portal, you'll be able to manage each step of the creative process with your creative service providers, including:

  • Submitting a project brief

  • Sourcing and selecting a creative partner

  • Managing collaboration

  • Asset submission

  • Feedback

  • Progress tracking


Types of Creative Offerings

The platform provides two different production services, Video Content Packages (VCP) and Creator Led Packages (CLP). Within these two services, you get access to the following packages:

Package type

Description

Net New (VCP)

Producing new video content featuring one or more talents. The Creative Partner manages the entire process, from conceptualization to final delivery.

Remix (VCP)

Editing existing brand or agency-owned assets to meet TikTok's creative standards, including resizing, adding subtitles, and other modifications.

Fixed Packages (CLP)

Offering a set number of videos hosted by TikTok creators based on your budget and campaign needs.

Customized Packages (CLP)

Available for clients requiring specific creative outputs or higher video volumes, tailored to meet unique campaign needs.

Add-on services and subscriptions:

  • Add-on services: Enhance your creative packages with customizable options for greater campaign flexibility. These services cater to advertisers seeking tailored advertising approaches on TikTok.

  • Subscription: For continuous creative support, subscribe to launch always-on projects with your preferred creative partner.

  • Fully funded creatives: TTCX may fund standard packages for advertisers meeting specific requirements. Note: Eligibility is determined on a case-by-case basis. Contact your account manager for more details.


Learn how to use TikTok Creative Exchange as an advertiser.


Resources

Learn more about TikTok Creative Exchange successes through case studies:


See advertiser terms of service, including but not limited to: