Monitor and Diagnose
Events Manager has a number of tools to help you verify your setup including event-level health reporting and testing events in real-time to troubleshoot common issues.
Events Manager Homepage
Once you begin creating a data connection (even if it hasn't been fully setup), the Events Manager Home Page will showcase any actions that need to be completed for a full setup.
Upon scrolling down, you will see a Diagnostics Summary which alerts you of any integration quality issues and provides guidance on how to address them.
On the right side of the screen, the Datasets overview provides a preview of your data connection activity. You can click the name of the data connection to verify your integration and monitor activity.
Events Manager Overview Reporting for Web Events
The Overview tab displays high-level web event details to help you verify web measurement setup and monitor activity.
Event Type: The type of event you are measuring on your website, like View Content, Add to Cart, or Complete Payment.
Event Details: Parameter, matching, and event deduplication information. Learn more about Event Details modules below.
Diagnostics: The diagnostics column contains an icon for event_types with issues that need further attention.
Event Status: Status of the event based on activity. Active indicates that an event was shared with TikTok in the last 7 days, while No recent activity indicates that an event has not been shared with TikTok in the last 7 days.
Connection Method: Indicate if the event is shared via browser pixel or server connection.
Total Events: Total number of events (attributed and unattributed) shared with your integration method via the connection method.
Last Received: Most recent hour TikTok received the event. This can help you verify that web events being shared are being recorded by TikTok.
Event Details
The Event Details column in Events Manager provides more transparency on parameters, matching, and deduplication health at an event level to help you improve your setup and therefore positively impact your campaign performance.
When clicking on 'View data' you will get an overview of the event connection method as well as parameter details and coverage issues:
Event Health
When clicking Event Health, you will see detailed information about event matching and deduplication health where applicable. There will also be recommendations, best practices, and links to relevant help center articles where you can learn more about Advanced Matching among other features.
Test Events
Test web events in real-time using a live test environment that mimics how your website will show up in the TikTok app. After scanning the QR code (pixel) or sending the test_event payload (Events API), you can verify events are configured and triggered as expected on your website. As each event rule is triggered, an event will be recorded and displayed in real-time, along with details associated with the event. Learn more about test events.
Change Log
The change log is the last tab located in the Web Events details page within Events Manager. Within the change log, you can adjust the window to any previous time period which will display the following information for each change:
Time: A timestamp of when the change occurred.
Object: The name of the object the change applied to.
Activity Type: General type of change.
Activity Details: Detailed description of the changes made.
User: Name under the account of who made the change.
Note: For developer mode and Events API, only changes made to settings in Events Manager will display in the change log but changes made to your website code or events will not be reflected.