TikTok Events Manager is a workspace to create and manage data connections with TikTok, no matter where they take place (on your website or app, in-store or via your CRM). Events Manager was designed with ease in mind, so all advertisers can use the tool, regardless of technical expertise. Events Manager enables you to:

• Connect data across websites, servers, apps and stores

• Add or Edit Events that best align with your business goals and define how they are measured

• View event data to see how often users take desired actions after interacting with your brand on TikTok

• Monitor and diagnose set up issues to ensure you're operating under best practices and can fix common issues

Navigate to TikTok Events Manager

From TikTok Ads Manager, hover over the Tools tab and click Events to enter TikTok Events Manager

Events Manager Home Page

The Events Manager home page consists of several sections to help you maximize your data connections.

• Tasks provides visibility into where you are in the data connection process and provides a list of recommendations on how to finish connecting your data sources, i.e. you have installed the Pixel basecode but have not received any events.

• Diagnostics provides a summary of integration quality issues that may affect your ad performance.

  • For further details on diagnostics, please refer to our help center article on Event Diagnostics

• Datasets Overview gives a snapshot of each dataset with an aggregate number of events in the last 7 days. You can look into each dataset in more granular detail by clicking the name.

  • For further details on dataset overview, please refer to our help center article on Event Diagnostics

Learn more about How to Set Up and Verify TikTok Data Connection