TikTok One Brand Terms of Service

TIKTOK ONE CREATIVE SERVICES

ADVERTISER TERMS OF SERVICE

Last Revised: September 2025

1. Introduction

a. These TikTok One “Creative Services” Advertiser Terms of Service (the “TikTok One Advertiser Terms” or the “Terms”) govern your (the “Advertiser,” “you” or “your”) use of any TikTok One product and service in which branded content, ad creative, or other commercial content is provided by or on behalf of TikTok to you via your TikTok One account (individually and collectively, the “TikTok One Creative Products”).

b. These TikTok One Advertiser Terms form part of the Commercial Terms. They apply in addition to the Commercial Terms, any other applicable Supplemental Terms, Additional Creative Product Terms (defined below), and any other policies and guidelines that TikTok may provide or present to you during your use of TikTok One Creative Products. 

c. For the avoidance of doubt, each TikTok One Creative Product may be subject to additional and supplementary terms including, without limitation, terms explaining the workflow requirements for a TikTok One Creative Product, minimum spend requirements, services fees, and package details (the “Additional Creative Product Terms”). Additional Creative Product Terms shall be provided directly to Advertiser and made available in writing including, without limitation, via a TikTok Business Help Center article, the TikTok One Platform, or in any other format as determined by TikTok in TikTok’s sole discretion. The Additional Creative Product Terms are hereby incorporated by reference. To the extent any specific provision of these TikTok One Advertiser Terms conflicts or is inconsistent with any term of the Additional Creative Product Terms, the specific provision of the Additional Creative Product Terms will prevail.

d. Notwithstanding the foregoing, you and TikTok and/or its affiliates may enter into separate agreements (e.g., Framework Agreement, Auction Agreement, or Advertising Purchase Agreement) (“Other Agreements”). You and TikTok acknowledge and agree that your access or purchase of advertising inventory or advertising-related services from TikTok is governed by the applicable Other Agreement between you and TikTok. 

e. To the extent any specific provision of these TikTok One Advertiser Terms conflicts or is inconsistent with any term of the Commercial Terms or an applicable Other Agreement, the specific provision of these TikTok One Advertiser Terms will prevail insofar as they relate to your use of the TikTok One Creative Products. Capitalized terms not otherwise defined in these TikTok One Advertiser Terms shall have the meaning given to them under the Commercial Terms. 

2. TikTok One Creative Content and TikTok One Creative Services.

a. For the purposes of these TikTok One Advertiser Terms, the TikTok One Creative Products are “Commercial Products” under the Commercial Terms. The TikTok One Creative Products may enable you to order the creation and production of content, including branded content, ad creatives, or other commercial content (collectively, the “TikTok One Creative Content”) directly from TikTok. Notwithstanding the foregoing, the TikTok One Creative Content may be produced by a third-party engaged directly by TikTok including, without limitation, individual creators, creative agencies, and production companies (collectively, the “Creative Partner”).  For the avoidance of doubt, TikTok shall provide the services to you and you shall not hold a relationship with an applicable Creative Partner concerning the subject matter of this Agreement. The services provided by TikTok hereunder shall be referred to as the “TikTok One Creative Services”

b. TikTok One Creative Services may include, without limitation: (i) TikTok providing you a list of Creative Partners that TikTok may use to fulfill the Creative Brief; (ii) TikTok executing and managing TikTok One Creative Content timelines including, without limitation, sending Project reminders; (iii) ensuring the TikTok One Creative Content reasonably complies with the requirements you set forth in the Creative Brief; and (iv) packaging the TikTok One Creative Content to you for final review and approval. For the avoidance of doubt, additional TikTok One Creative Services provided by TikTok to you for each TikTok One Creative Product may be reflected in Additional Creative Product Terms.

3. TikTok One Creative Services Creative Brief

a. You can order the TikTok One Creative Services by creating a project/selecting a package (each, a “Project”) via TikTok One (each duly filled out order and any attachments thereto, a “Creative Brief”). You shall be solely responsible for accurately completing each Creative Brief with all required information. TikTok shall have sole and absolute discretion to accept a Creative Brief. Upon submission and acceptance of a Creative Brief, you are purchasing TikTok One Creative Services directly from TikTok. TikTok may, at its sole discretion, subcontract, license, or purchase deliverables from the Creative Partners in fulfillment of TikTok One Creative Services stated in the Creative Brief . Such Creative Partners are not beneficiaries of, nor parties to, this Agreement and you will not enter into any other agreement relating to the subject matter of this Agreement with any Creative Partners. Each Creative Brief accepted by TikTok and deemed final by you and TikTok shall be treated as having automatically incorporated and be governed by these Terms, as if the provisions in these Terms are explicitly and unequivocally stated in the Creative Brief. In the event of any inconsistency between a Creative Brief and the provisions of these Terms, the explicit term in the Creative Brief shall prevail to the extent of such inconsistency. 

4. TikTok Commercial Content and Advertiser Assets

a. TikTok represents and warrants that TikTok has the right and authority to sublicense, license, and/or sell the TikTok One Creative Content directly to you pursuant to these Terms. Pursuant to the rights and restrictions set forth in these Terms, you may distribute, display, exhibit, and otherwise use the TikTok One Creative Content solely in connection with a Project during the usage period set forth in an applicable Creative Brief or as otherwise agreed to by you and TikTok within the TikTok One Platform. Except with respect to the TikTok Commercial Content (defined below), you agree that TikTok One Creative Content will be considered “Your Content” under the Commercial Terms.

b. You acknowledge and agree that TikTok One Creative Content is intended for use on the TikTok Platform and/or on third party websites and applications through TikTok-affiliated ad networks for the usage period set out in an applicable Creative Brief or as otherwise agreed to by you and TikTok within the TikTok One Platform. If you want to publish and distribute the TikTok One Creative Content via other platform products and services (“Off-Platform Usage”), you acknowledge that such usage is outside the scope of the TikTok One Creative Services and you shall be solely responsible for all clearances, licenses, agreements, contracts, and other permissions required to make such Off-Platform Usage of the TikTok One Creative Content. TikTok hereby disclaims any liability and makes no guarantee, representation, or warranty regarding the Off-Platform Usage of TikTok One Creative Content including, without limitation, the use of any TikTok Commercial Content used therein, or of the rights required to distribute, display, exhibit, or otherwise use the TikTok One Creative Content and any Third-Party Intellectual Property (defined below) featured therein off-Platform as you are  solely responsible for the clearance of such rights.

c. Advertiser Assets; Advertiser License.  

i. Advertiser Assets. As between TikTok and Advertiser, Advertiser retains all right, title, and interest in and to any intellectual property assets such as logos, trademarks, and service marks, videos, photos, or other visual assets, any actual or simulated likeness, voice, photograph, personal characteristic, name, performance, compositions and master recordings of music, or materials, drawings, designs, products, inventions, discoveries, original works of authorship, developments, improvements, trade secrets, concepts, and/or other proprietary information or intellectual property rights owned or licensed by Advertiser (collectively, the “Advertiser Assets”). For the avoidance of doubt, the “Advertiser Assets” shall also include claims about Advertiser’s products and/or services, calls to action or other promotional messages including, without limitation, any claims about Advertiser’s competitors or competitor products (the “Advertiser-Approved Messaging”). You agree that Advertiser Assets will be considered “Your Content” under the Commercial Terms and, as between you and TikTok, you shall own all such Advertiser Assets. Nothing herein shall convey ownership rights to the Advertiser Assets to TikTok. 

ii. Advertiser License. You hereby grant TikTok a royalty-free, non-exclusive, limited, non-transferable, sublicensable to the extent of use by a Creative Partner, revocable, worldwide license to display, distribute, exhibit, and otherwise use the Advertiser Assets solely in and in connection with the TikTok One Creative Content and the applicable Project in accordance with these Terms and as otherwise set forth in an applicable Creative Brief or agreed to by you and TikTok within the TikTok One Platform.

iii. Advertiser Assets Obligations. You shall be solely responsible for securing all applicable licenses, clearances, and permissions required for TikTok and any applicable Creative Partner to display, distribute, exhibit, and otherwise use the Advertiser Assets and any third party rights of any kind or nature, including, but not limited to, any rights under copyright, trademark, or any rights of privacy or publicity included therein (“Third-Party Intellectual Property Rights”) in and in connection with the TikTok One Creative Content and the applicable Project in accordance with these Terms and as otherwise set forth in an applicable Creative Brief or agreed to by you and TikTok within the TikTok One Platform.

iv. Additional Advertiser Obligations. 

1. Physical Products. Advertiser shall be solely responsible for any physical products provided by Advertiser in connection with Advertiser’s use of TikTok One Creative Products, including physical products that Advertiser directly provides to TikTok or if TikTok directs, to a Creative Partner, in connection with the creation of TikTok One Creative Content (collectively, “Physical Products”). You are solely responsible for such Physical Products, including any related shipping costs, reimbursements, tracking numbers, and safety measures or protocols associated with such Physical Products. Under no circumstances will you provide any Physical Products that are the types of products prohibited under the Branded Content Policy (e.g., products that are not permitted to be displayed or promoted as branded content). Neither TikTok nor its affiliates will be liable for any Claims (defined below) related to any third-party’s use of the Physical Products including, without limitation, any Claims related to product liability. 

2. Third-Party Sites. Advertiser shall be solely responsible for any content, services, merchandise, or activities offered by, occurring on, or related to any site, app, platform, or services belonging to you or a third party, and to which the TikTok One Creative Content links to or otherwise refers to (“Third-Party Sites”). Neither TikTok nor its affiliates will be liable for any Claims related to the access, use, or distribution of any Third-Party Sites within the TikTok One Creative Content.

3. TikTok Company Policy and Applicable Law. You will comply with, and your direct distribution of any TikTok One Creative Content will comply with, and will not include content that is of the type or nature prohibited by: (i) the Branded Content Policy (if applicable), the Advertising Policies (if applicable), the Community Guidelines, the Intellectual Property Policy, the TikTok One Brand Code of Conduct (applicable to you) and other policies and guidelines that we may provide, each of which may be updated from time to time (collectively, the “TikTok Company Policy”); and (ii) all applicable laws, codes, regulations, regulatory guidance (e.g., regulatory guidelines regarding endorsements and testimonials in advertising), industry codes of practice, and self-regulatory principles (collectively, the “Applicable Laws”). 

d. TikTok Commercial Content; TikTok License. 

i. TikTok Commercial Content. As between TikTok and Advertiser, TikTok retains all right, title and interest in and to the TikTok Commercial Content as defined in the Commercial Terms. You agree, as between you and TikTok, that TikTok shall retain sole right, title, and interest to the TikTok Commercial Content. Nothing herein shall convey ownership rights to the TikTok Commercial Content to you. 

ii. TikTok License. TikTok hereby grants you a royalty-free, sub-licensable, transferable, and non-exclusive worldwide license to display, distribute, exhibit, and otherwise use the TikTok Commercial Content solely in and in connection with the TikTok One Creative Content and the applicable Project in accordance with these Terms and as otherwise set forth in an applicable Creative Brief or agreed to by you and TikTok within the TikTok One Platform.

iii. TikTok Commercial Content Obligations. TikTok shall be solely responsible for securing all applicable licenses, clearances, and permissions required for you to display, distribute, exhibit, and otherwise use the TikTok Commercial Content including, without limitation, any Third-Party Intellectual Property Rights included therein in and in connection with the TikTok One Creative Content and the applicable Project in accordance with these Terms and as otherwise set forth in an applicable Creative Brief or agreed to by you and TikTok within the TikTok One Platform.

iv. Additional TikTok Obligations. 

1. TikTok shall comply with all Company Policy and Applicable Laws in relation to the TikTok One Creative Services provided by TikTok to you hereunder. In addition, TikTok shall contractually require any Creative Partner to comply with all Applicable Laws and TikTok Company Policy in relation to their creation and/or distribution of the TikTok One Creative Content.

2. Except as otherwise set forth in the TikTok One Company Policy, TikTok One Creative Content distributed through TikTok’s products or services may remain accessible worldwide, for an indeterminate amount of time, even after the end of your relationship with TikTok, its affiliates, or a Creative Partner. Neither TikTok nor its affiliates are obligated to take down or remove TikTok One Creative Content from TikTok’s products or services. In accordance with TikTok’s Company Policy, TikTok and its affiliates may remove TikTok One Creative Content from TikTok’s products or services, at any time and for any reason, in their sole discretion. Neither TikTok nor its affiliates will be liable for any access, retention, use, or distribution of any TikTok One Creative Content by users of TikTok’s products or services.

5. TikTok One Creative Services Payment.

a. Monthly Invoicing; Pay-by-Order

i. The TikTok for Business Ad Services Payment Terms, as amended from time to time (the "Payment Terms"), are incorporated into and form part of these Terms. In the event of any inconsistency between these Terms and the Payment Terms, the Payment Terms shall prevail to the extent of that inconsistency.

ii. Subject to TikTok's approval, you may be permitted to pay for the TikTok One Creative Services either: (a) by the "Monthly Invoicing" option described in Section 5 of the Payment Terms ("Monthly Invoicing") or (b) on an order-by-order basis ("Pay-by-Order").

iii. For Monthly Invoicing, TikTok will issue a consolidated invoice each month covering all Creative Briefs accepted in the previous month. You must pay each invoice in full within thirty (30) calendar days from the invoice date ("Payment Due Date"). Amounts not received by the Payment Due Date become past due and the remedies as set out in Section 7 of the Payment Terms shall apply.

iv. For Monthly Invoicing, each Order Form draws on the same monthly spend limit previously approved for your TikTok One account. For the avoidance of doubt, Monthly Invoicing is a billing option that allows you to purchase services offered by TikTok, including creative services offered on TikTok One. It is not a credit, advance or financing option. TikTok may raise, lower, suspend or cancel your access to Monthly Invoicing in accordance with the Payment Terms.

v. For Pay-by-Order, you must pay all fees for each order ("Order Amount") in full, in advance, and immediately upon TikTok's acceptance of a Project (as specified in the Creative Brief). The TikTok One Creative Service will not commence until such payment is received from you of the full Order Amount. TikTok reserves the right to: (a) suspend performance; (b) cancel the relevant Project; and/or (c) charge a late-payment interest, if payment is not received within the specified time period.

vi. TikTok may, in its sole discretion, fund selected TikTok One Creative Content packages where Advertiser commits to certain requirements related to a Project including, without limitation, minimum spend requirements (collectively, “Funded TikTok One Creative Content Packages”). The details and requirements of the Funded TikTok One Creative Content Packages may be set forth within Additional Creative Product Terms. 

vii. You acknowledge that TikTok acts as a principal and merchant of record for the TikTok One Creative Services and does not provide any regulated payment services (including but not limited to operation of a payment account, money remittance, e-money) to you or Creative Partners. Funds received from you are considered “consideration” for TikTok's own services, i.e. the provisions of the TikTok One Creative Content that comply with the expectations set out in the Creative Brief and become TikTok's property upon receipt. In no event shall you issue any invoice or seek payment directly from Creative Partner for any TikTok One Creative Services provided pursuant to these Terms. 

viii. Your payment obligations, and TikTok's rights and remedies for late or non-payment, survive any suspension or termination of these Terms or any Order Form.  

6. Personal Data & Privacy

a. Without limitation on any restrictions in relation to your processing of Personal Data set forth elsewhere in these Terms or other applicable terms, you shall process all Personal Data that you receive in connection with your access to or use of the TikTok One  Creative Products in accordance with your obligations under Privacy Laws. “Privacy Laws” means all applicable privacy, data protection, and marketing communications (e.g., email, telephone, SMS marketing, or telemarketing) laws, regulations, and regulatory guidance, including (but not limited to) the General Data Protection Regulation, EU 2016/679 (“GDPR”) and any applicable Privacy Laws in the United Kingdom (“UK”) (including UK GDPR or the UK Data Protection Act 2018), United States, and other regional privacy laws. “Personal Data” means “personal data”, as such a term or similar term (such as “personal information”) is defined, or otherwise interpreted, under Privacy Laws. Without prejudice to the foregoing:

i. You agree to provide individual creators that are Creative Partners (“Creators”) with information about your processing activities and how Creators can exercise their rights as holders of Personal Data.

ii. You agree to obtain any required consents in relation to your processing activities.

iii. You agree to implement appropriate technical and organizational measures to ensure an adequate level of security for the Creators’ Personal Data. 

iv. You agree to inform TikTok of any personal data breaches, regulatory enquiries or investigations, litigation or threatened litigation that occur in relation to a Creators’ Personal Data that you control.

v. You agree to assist TikTok with any queries, investigations, litigation or threatened litigation that may arise regarding a Creator’s Personal Data raised by a supervisory authority and/or a Creator.

b. If you obtain a Creator’s Personal Data through or otherwise in connection with the TikTok One Creative Products, you agree to only use such Personal Data in connection with the TikTok One Creative Products. 

c. The TikTok Analytics Joint Controller Addendum applies when TikTok collects Personal Data about user interactions with TikTok One Creative Content (e.g. views, likes, comments and shares) to provide you with reporting about the performance of such content in connection with the TikTok One Creative Products. Such Personal Data is subject to the Privacy Laws, and you jointly determine with TikTok the means and purposes of the processing.

7. Representations and Warranties

a. Advertiser Representations and Warranties. You represent and warrant as follows: (i) you have the full power and authority to enter into these Terms; (ii) you are the sole owner or holder (or the authorized representative of the sole owner or holder) of the rights granted herein, including, but not limited to, the rights granted to the Advertiser Assets; (ii) no other consent is required to enable TikTok or any applicable Creative Partner to use Advertiser Assets as described in these Terms or the Creative Brief; (iii) the use of Advertiser Assets and the information provided in the Creative Brief will not violate the rights of any third parties and shall be free and clear of any and all claims for royalties, residuals, or other compensation; (iv) you shall comply with TikTok Company Policy and all Applicable Laws with respect to your obligations hereunder; (v) any information entered by you on the TikTok One Platform with respect to TikTok One Creative Content including, without limitation, all information entered onto a Creative Brief, is complete and accurate. 

b. TikTok Representations and Warranties. TikTok represents and warrants as follows: (i) TikTok has the full power and authority to enter into these Terms; (ii) TikTok is the sole owner or holder (or the authorized representative of the sole owner or holder) of the rights granted herein, including, but not limited to, the rights granted to the TikTok Commercial Content; (iii) the use of TikTok Commercial Content will not violate the rights of any third parties and shall be free and clear of any and all claims for royalties, residuals, or other compensation; (iv) TikTok shall comply with all Applicable Laws and TikTok Company Policy with respect to TikTok’s obligations hereunder. 

8. Indemnification

a. Advertiser Indemnification Obligations. Advertiser will defend, indemnify, and hold harmless TikTok and its affiliates from any and all claims, allegations, liabilities, costs, and expenses, including, reasonable attorneys’ fees and expenses (collectively, the “Claims”), brought or asserted against TikTok and/or its affiliates arising out of, or resulting from: (i) your breach or alleged breach of these TikTok One Advertiser Terms, including any of your representations, warranties, or obligations set forth herein; (ii) TikTok’s use of any Advertiser Assets including, without limitation, any Claims related to Third-Party Intellectual Property featured within such Advertiser Assets; and (iii) any Physical Products including, without limitation, any Claims related to product liability. 

b. TikTok Indemnification Obligations.  TikTok will defend, indemnify, and hold harmless Advertiser from and against any Claims brought or asserted against Advertiser and its affiliates arising out of or resulting from: (i) TikTok's breach or alleged breach of these TikTok One AdvertiserTerms, including any of TikTok’s representations, warranties, or obligations set forth herein; and (ii) the Advertiser’s use of any TikTok Commercial Content including, without limitation, any Claims related to Third-Party Intellectual Property featured within such TikTok Commercial Content, solely to the extent such Claims arise out of or result from the use of the TikTok Commercial Content as permitted under these Terms. 

c. Each indemnifying party shall be solely responsible for its indemnification obligation set forth herein, subject to the indemnified party’s right to: (i) participate with counsel of its or their own choosing at its or their own expense; and (ii) take over such defense. The indemnifying party will not agree to any settlement that imposes any obligation or liability on the indemnified party, or that does not provide a full release of an indemnified party, without the indemnified party's prior express written consent.

9. Termination.

a. If you wish to terminate a Project or Creative Brief after the Creative Brief has been accepted or work has commenced on the Creative Brief, you may be liable for any amounts that TikTok has incurred or committed to as at the date of termination, as evidenced by an invoice provided to you by TikTok or as outlined in an Order Form. Any payment made to TikTok under this section must be made in accordance with Section 5 of these Terms. For the avoidance of doubt, TikTok may update TikTok’s TikTok One Creative Product cancellation and/or refund policy at any time at TikTok’s sole discretion; provided, however, that such cancellation and/or refund policy will be made available to Advertiser via Additional Creative Product Terms. 

b. TikTok may terminate your participation in TikTok One and/or a Creative Brief at any time, effective immediately upon notice to you (email sufficient). TikTok may, in its sole discretion, provide you with an opportunity to cure an alleged breach, and if so, you will have the opportunity to cure such alleged breach within the timeframe provided in TikTok’s notice to you. 

c. TikTok may terminate, remove, and/or discontinue the TikTok One Platform, any of the TikTok One Creative Products, and/or any TikTok One Creative Service at any time, without any liability to you, and does not guarantee the continued existence of TikTok One or the TikTok One Platform. The following sections shall survive termination or expiration of TikTok One: Representation and Warranties, Indemnification, and all other obligations which by their nature will continue beyond termination or expiration.

10. Modifications. TikTok may modify these TikTok One Advertiser Terms from time to time in accordance with Section 15.1 of the Commercial Terms.