How to migrate your app to SAN integration
Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued. If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration.
Before you begin
Make sure that you've set up all required events correctly the SAN module within your MMP. Refer to your MMP’s help center article below or contact both your TikTok sales representative and MMP representative for setup support:
How to migrate your app to SAN integration
After you've set up the SAN module in your MMP, you can initiate the migration process through one of the following four methods:
Ad creation flow
Log in to TikTok Ads Manager.
Select Create ad.
Choose your objective and proceed to create your campaign.
In the ad group settings, under App, choose your app.
Select Migrate to SAN in the pop-up message to start the migration.
Banner in app detail page
Log in to TikTok Ads Manager.
Click on the Tools tab.
Select Events.
Click Data sources.
Find your app.
Click Migrate to SAN now in the banner to start the migration.
SAN migration status tooltip
Log in to TikTok Ads Manager.
Click on the Tools tab.
Select Events.
Click Data sources.
Find your app, then hover over the ? icon next to the app name.
Click Migrate to SAN now to begin migration.
Task list in Events Manager
Log in to TikTok Ads Manager.
Click on the Tools tab.
Select Events.
On the Home page under Tasks, find the SAN migration task and click Start migration to proceed.
Once the migration process starts, follow the steps to complete the SAN migration:
Set up the SAN module in your MMP. Refer to your MMP's help center article in the Before you begin section above.
Wait for data postback if setting up SAN events for the first time. This process may take a few hours.
Click Next once TikTok receives events from your MMP. If the SAN module in your MMP is already set up, you can skip the event verification step.
Verify your MMP. If the displayed MMP is incorrect, select Edit to select the correct MMP.
SAN migration applies at the app level, which means the migration status will update across all TikTok ad accounts integrated with the app.
Your app is now on SAN. Note: If your MMP is Tenjin, Kochava, or Branch, make sure that the partner token is configured in the SAN integration. Learn how to configure partner token here.