Types of projects for TikTok One creators
There are four main types of brand collaboration projects for creators to participate in TikTok One:
Creator Marketing
Branded Buzz
Spark Opportunity Program
TikTok Creative Challenge
Comparison of TikTok One projects for creators
Creator Marketing | Branded Buzz | Spark Opportunity Program | TikTok Creative Challenge | |
|---|---|---|---|---|
Overview | Create authentic, custom content on behalf of brands for a flat fee | Join themed campaigns, publish with a hashtag, and earn money from a performance-based cash pool | Authorize existing videos and earn when brands launch them as Spark Ads | Produce performance-driven content and earn a growing commission based on the brand's ad spend |
Collaboration method | - Direct invitation
- Open application | Open application | Authorization of videos requested by advertiser | Open application |
Payment structure | Flat-fee | Performance-based | Performance-based | Performance-based |
