Update to Cosmetic Surgery Policy (March 2026)

Last updated: April 2026

Applicable Markets: USA & Canada


We are updating TikTok's ad policies on Healthcare & Pharmaceuticals in the above markets to allow ads for Cosmetic Surgeries and other related aesthetic procedures on TikTok. These ads may be allowed subject to strict compliance with TikTok's ad policies.

  • Advertisers must work with a TikTok sales representative to determine eligibility and obtain permission to run ads.

  • The ads must be age-targeted to the appropriate audience.

  • The medical institutions providing these services must be licensed by local regulators where necessary.

  • Ads must clearly disclose medical risks, recovery times, and avoid misleading claims.

  • Ads must not display “before-and-after” imagery that exaggerates results, body shaming, or unsafe health claims.