About product anchor links in Video Shopping Ads

Video Shopping Ads allow you to make your TikTok in-feed video ads shoppable. When people on TikTok see your Video Shopping Ad, they can browse and buy products on your TikTok Shop using product links.

When you use product links, you'll be able to feature one or more products to help you get higher click-through rates and conversions.

To use product links in your video ads, you'll have to use Product Sales as your campaign objective. Learn how to create Video Shopping Ads.

About product links in ads and organic videos

When someone sees your ad, they'll see ads with links to the products you chose for your ad, regardless of the product organically linked in the video post. For example:

• If you use a video without a product link and choose a product to feature in your ad, people will see ads with a link to that product.

• If you use a video with a product link and choose the same product for your ad, people will see ads with a link to that product.

• If you use a video with a product link and choose a different product for your ad, people will see ads with a link to the product you chose, instead of the product organically linked in the video.

• If you use a video with a product link and choose that product along with additional products for your ad, people will see ads with a link to the products you chose.