Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Ad auction optimization
Bidding and optimization
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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Split Testing
Auction best practices
- Ad optimization /
- Ad auction optimization /
- Bidding and optimization /
About Value-based Optimization for web
Value-based Optimization (VBO) for web Conversion ads in TikTok Ads Manager helps you find the most relevant audience type that will likely generate a higher return on ad spend (ROAS).
VBO for web helps you directly optimize ROAS by matching your ads with people who are likely to make a purchase or make a purchase with a higher value. The purchase is considered higher value when a person buys multiple products at once or buys products with higher price points. VBO for web also optimizes towards complete payment events. Learn more about standard and custom events.
VBO for web will use either Highest Value or Minimum ROAS as a bidding strategy based on your bid when you create an ad group.