How to create an ad group in TikTok Ads Manager

Last updated: October 2024

TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. When you create an ad group, you will need to set up your:

  • Optimization location

  • Placements

  • Audience targeting

  • Content exclusions

  • Budget and Schedule

  • Bidding and Optimization


Before getting started

Before you create an ad group, consider where you want your ads to appear. A campaign can include one or more ad groups.


Note: There is a limit of 999 ad groups per campaign. Ad Group names support 512 characters.

How to create an ad group

To create an ad group:

  1. Log in to your TikTok Ads Manager account.

  2. Click Campaigns.

  3. Click Create New.

    1. Alternatively, you can click an existing campaign and either click + or ⋮ to add an ad group.

    2. You can also click an existing ad group under a campaign and click ⋮ to copy that ad group.

  4. Select the Advertising objective.

  5. Click Continue or Add ad group.

  6. Name your ad group. To learn more, visit How to use a template to name your ad group.

  7. Select an internal buying type.

  8. Select your Optimization location.

  9. Select a Placement. You can manually select your placement or choose Automatic placement. Learn more about Ad placement.

  10. Select your Targeting options. Learn more about ad targeting options.

  11. Select the Schedule and Budget. Learn more about budgets.

  12. Select the Bidding and Optimization. Learn more about Bidding Methods on TikTok Ads Manager.

  13. Click Continue.


Once your ad group has been created, you'll be able to create an ad, copy an ad group, or delete the ad group. You can delete your ad group by clicking the ⋮ for the ad group in the campaign creation flow and choosing Delete ad group.


After you create your ad group, you can verify your settings before it is delivered. Visit How to view ad settings for quality assurance to learn more.