Video Insights on TikTok Ads Manager is a tool that allows you to analyze your video creative performance and understand your audience through video interactions to inspire the next high-performing video.
Use Video Insights to dig deeper into your highest and lowest-performing videos, compare videos with each other, and even compare video performance against industry benchmark values.
Video Insights allows you to build engaging content that works.
Within each individual video analysis page, advertisers will be able to view:
Key frame analysis
Instant page and Interactive Add-On activity
Individual video comment insights
Video Insights lets you select videos to compare performance across pre-defined metrics such as total cost, CPC, CPM, or across custom columns that you define. Plus, our Industry Benchmark rankings show how your videos perform against others in the same industry. You'll get a better understanding of your video performance while setting benchmarks between your highest and lowest-performing videos.
For each video within the Video Analysis drawer, you can access impactful modules ranging from key frame analysis and audience breakdowns to interactive add-ons and comment analysis. These modules can help you better understand how and why certain videos perform better than others, and which video elements contribute to that success.
The Industry Ranking filter shows how your video creatives (across all of your accessible ad accounts) are performing against industry benchmarks.
The home page for Video Insights features two charts above the video metrics table.
The Data Overview Bar provides an easy way to view an overall summary of your video data. You can view quick stats that include:
Previous days' ad spend.
The total number of active video creatives.
The number of videos created today, the last 7 days, and the all-time total.
Video Insights features a chart for advertisers to see how their videos perform on a daily basis. Users can view trend lines for their top or bottom five videos, or look at an aggregate trend line view of all videos from the specified time frame. Hovering over each line in the graph will show details of the video and allow you to compare it with another video.
The comparison analysis coordinate graph shows advertisers a view of high-potential videos based on the video's CTR and total cost. Hovering over a dot in the graph will show the details of each video and allow you to compare it with another video.
Entrance to the video comparison feature from the home page. Additional entrances can be found in the hover windows for each video from the by-day trend line graph or the comparison analysis coordinate graph.
To start with video comparisons, select the time frame for the video(s) you want to compare.
Next, select which video(s) you want to add to each video group. You can select anywhere from 1 to an unlimited number of videos per video group. Once you have specified each video group, you will be able to view aggregated video group metrics to compare across video groups.
With the video group comparison feature, advertisers can select two individual videos or groups of videos to compare. Aggregate metrics will appear in the table for each video group.
With the video key frame comparison feature, advertisers can select two videos to compare frame by frame on a metric they choose from the dropdown list. Although you will only be able to compare one video to another video at a time, putting all of the relevant videos you want to compare into groups will make it easier to toggle between different videos with the given radio buttons.
Within each individual Video Analysis Drawer (click on View Analysis for each video), advertisers can access multitudes of information related to a specific video. These five (5) key data points include:
The Key Frame Analysis graph lets you choose two metrics to analyze, and shows how those metrics are expressed in relation to your video.
For example, if you choose Clicks and Video Views, the key frame analysis graph will show you how many clicks and video views were generated in each specific key frame, broken down in seconds, of their video creative.
The Key Frame Analysis graph is located in the first module of the Video Analysis Drawer.
The Trend Line graph lets you choose two metrics to analyze, and shows how those metrics trend over time in your video, broken down in days.
The Trend Line graph is located in the first module of the Video Analysis Drawer.
The Audience Breakdown module shows you a broad overview of the audience that interacts with your video, broken down by age & gender, location, and device. You can choose a metric to analyze, and Audience Breakdown will show relatable metrics specific to each category.
For example, choosing "Location" will break down your chosen metric by Top Countries/Regions and Subregions.
The Instant Page and Interactive Add-On tabs display key metrics that show how your audience has interacted with your Instant Pages and Interactive Add-Ons.
These tabs can be found below the Key frame Analysis and Trend Line section.
The Comments tab lets you analyze comments specific to the video that your audience is watching.