TikTok広告マネージャーの動画インサイトのご紹介

最終更新：2025 年 2 月

TikTok Ads Manager offers various reporting metrics to measure and optimize campaign performance. You can use the following list as a guide to the basic metrics and definitions in TikTok Ads Manager.


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Core metrics

  • Clicks (all): Number of clicks from ads, including social interactions.

  • Clicks (destination): Number of clicks leading to a specified destination.

  • Frequency: Average number of times each user saw an ad over a given time period.

  • Impressions: Number of times ads were shown.

  • Paid likes: Number of times an ad was liked during the ad impression.

  • Reach: Number of unique users who saw ads at least once.

Conversion metrics

  • Conversions: Number of times an ad resulted in the selected optimization event.

  • Conversion rate (CVR): Percentage of conversions received out of all impressions.

  • Conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks.

  • Real-time conversions: Number of times an ad resulted in the optimization event (real-time).

  • Real-time conversion rate (CVR): Percentage of conversions received out of all impressions (real-time).

  • Real-time conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks (real-time).

Cost and efficiency metrics

  • Cost: Total ad spend.

  • Cost per 1,000 people reached: Average cost to reach 1,000 unique users.

  • Cost per conversion: Average amount spent per conversion.

  • Real-time cost per conversion: Average amount spent per conversion (real-time).

  • CPC (destination): Average cost of each click to a specified destination.



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