TikTok for Business offers tools that allow businesses to share marketing data with TikTok to:

• Measure ad performance: Measure your return on ad spend (ROAS) based on specific conversion events.

• Optimize ad delivery: Target audiences that are more likely to visit your website by creating optimization events. For example, add to cart or purchase.

• Build marketing audiences: Create audiences that can be used to re-engage your website visitors and to find similar new customers.

These data connections can be set up for web ads measurement and optimization via a TikTok Pixel or Events API integration. Both options are available via selected third party partners or through a manual setup.

• TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. Learn more about TikTok Pixel.

• TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok. Learn more about Events API

Learn more about TikTok Business product terms and TikTok privacy policy for data collection policies.

Learn more about:

• Standard and Custom Events

• The TikTok Pixel

• Events API

• Partner Integrations for Web