Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- Web Data Connections /
About website Data Connection setup methods
You can set up website Data Connections with TikTok by using Pixel, Events API, or both.
Learn more about TikTok Pixel and about Events API.
Each setup scenario has its own benefit:
Events API: More sustainable event sharing between your business and TikTok for improved ad delivery and targeting by capturing missed conversions, in addition to more control over what data your business shares with TikTok.
Pixel: Lightweight implementation and easy customer event sharing and reporting. Automatic updates to pixel performance are included.
Pixel and Events API (recommended): Pixel and Events API are designed to be compatible, using both creates a more reliable data connection, enhancing full-funnel measurement, ad delivery, and audience creation. This combination enables sustainable transition to ad industry changes.
Each setup scenario has varying times to implement and resources needed:
Time to Implement | Resources Needed | |
Events API/Pixel and Events API | - Direct API: 1-4 weeks - Commerce & Data Partner: It varies by partner, but can be less than an hour. Note: Pixel and Events API joint configuration will require extra time to set up event deduplication. Learn more about event deduplication. | - Direct API: In-house developers, martech teams, ad operations, or others with technical expertise. - Commerce & Data Partner: Additional support will vary by partner. |
Pixel | - Manual: A few minutes - 3rd Party Pixel Partners: Time varies, but often can take less than a few minutes. | - Manual: In-house developers, martech teams, ad operations, or others with technical expertise. - 3rd Party Pixel Partners: Additional support will vary by partner. |