About the Website conversions objective

Note: The Website conversions objective only supports web conversion scenarios. This objective doesn't support in-app conversion. Learn more about the App promotion advertising objective.

Website conversions is an ad objective for campaigns where you want to direct people to your website to complete a specific goal. These goals include encouraging people to register an account, opt in to an offer, or make a purchase on your site.

When you create a campaign using the Website conversions objective on TikTok Ads, your ads will be displayed to people most likely to complete a specific conversion event on your website or TikTok Instant Page.

Benefits of Website conversions

The Website conversions objective helps you to:

• Drive traffic to your external website or TikTok Instant Page.

• Increase your ads visibility where people are more likely to engage with your website or Instant Page.

• Leverage our web measurement solutions like TikTok Pixel, Events Web API, and Advanced Matching to optimize ad delivery and track performance.

• Optimize ad delivery with Clicks, Conversion, and Value.

When to use Website conversions

The Website conversion event can lead people to your website or TikTok Instant Page to complete specific actions that can help you achieve specific goals.You can achieve specific goals with Website conversions like:

• Driving sales on your e-commerce website

• Getting people to click the call to action button on your TikTok Instant Page after they learn more about your business

Before you begin:

• Learn how to set up a Website conversions campaign.

• Learn about bulk import and export.

• Learn more about the best practices for new E-commerce web conversion advertisers.