About the App Promotion Objective

Last updated: September 2024

The App Promotion objective is a solution promoting your app on TikTok Ads Manager. App Promotion supports App Install and App Retargeting use cases, so you can use it to get people to install your mobile app and re-engage your app's current users.

Features

When you use the App promotion objective for App Installs, we will send people to your app's download page in the Google Play or Apple App Store. Depending on your business goals, you can choose how the system will optimize ad delivery. Choose from:

  • Click: When people click your ad's call to action button.

  • Install: When people install your app from the App or Play store.

  • In-app event (AEO): When people perform a specific in-app event like completing a purchase or creating a registration.

  • Value: Generate the most value or return on ad spend by finding users of the highest value.

And when you use the App promotion objective for App Retargeting, we will show your ad to people who have installed your app and get them to perform a valuable action in it. And depending on your business goals, you can choose how the system will optimize ad delivery:

  • In-app event (AEO): When people perform a specific in-app event.

  • Value: Generate the most value or return on ad spend by finding users of the highest value.


Benefits

The App promotion advertising objective enables you to:

  • Drive installs of your app.

  • Get people to perform specific actions within your app.

  • Create dedicated iOS 14 app install campaigns.

  • Use all of our supported in-app conversion events to optimize ad delivery and measure performance.


To learn more, visit How to Use App Promotion.