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TikTok Advertising Policies

Last updated: April 2025

TikTok advertising policies

Read the following articles to learn about our advertising policies.

  • Ad Format and Functionality

  • Adult Content

  • Alcohol

  • Animals and Environment

  • Dangerous Products or Services

  • Deceptive Practices

  • Discrimination, Harrassment, and Bullying

  • Financial Services

  • Gambling and Games

  • Healthcare and Pharmaceuticals

  • Intellectual Property Infringement

  • Misleading and False Content

  • Other Products and Services

  • Politics, Culture, and Religion

  • Teen Safety and Wellbeing

  • TikTok After Conversion Experience Policy

  • Violence and Dangerous Activities

  • Weight Management


TikTok advertising policy resources

Read the following resources to learn more about our advertising policies.

  • About TikTok Advertising Policies for Promote

  • Advertiser Account Policy

  • Advertising on TikTok - First Things to Note

  • Branded Content Policy - Market-specific Requirements

  • Data Collection Standards

  • Government Agency Advertisers

  • Housing, Employment, and Credit ("HEC") Ad Policy

  • Industries with Certificate Requirements - SEA and NEA

  • Intellectual Property Infringement Rules for Ads

  • Market-specific requirements for ad approval

  • Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers

  • Regional Self-Regulatory Ad Codes for the European Union

  • State-Affiliated Media Advertisers

  • TikTok Advertiser Tools and Related Terms Overview

  • TikTok Ad After Conversion Experience Management Guidelines



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