About Estimated Delivery Results on TikTok Ads Manager

Last updated: October 2024

Estimated Delivery Results (EDR) provide predicted results on different bid or budget levels to guide your daily modification of ad groups. We provide two types of EDR:

  • Bid EDR (for Cost Cap): Predicts day T's (a specific day's) cost for Cost Cap ad groups post-modification.

  • Budget EDR (For Maximum Delivery): Predicts day T's impressions and conversions for Maximum Delivery ad groups post-modification.

Currently, ad groups with in-delivery Mobile App Install (MAI), Web Conversions & Lead Gen objectives in the ad group list can see EDR.


Note: The estimated daily impression does not include audiences under 18 years of age. The forecast we provide is an estimate based on your ad group's budget and settings. The final campaign performance depends on real-time auction dynamics, campaign settings, and user behavior.

Features

Bid EDR is available for Cost Cap ad groups. We will show a result estimation line graph into the into the inlist bid edit component. When you adjust the bid, you can see Day T's expected cost for this specific ad group under this bid level.


Budget EDR is available for Maximum Delivery ad groups We will show a result estimation line graph into the inlist budget edit component. When you adjust the budget, you can see the Day T's expected impressions and conversions for this specific ad group under this budget level.


Next steps

Sometimes you may not be able to see EDR results, and error messages pop up in TikTok Ads Manager. Learn more about EDR error messages on TikTok Ads Manager.