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TikTok Interactive Add-on: Pop-out Showcase
Last updated, October 2023

Overview

Play ads and CTA button show

TikTok Interactive Add-on Pop-out Showcase-overview-PNG1

Pop-out element pop up in the center

TikTok Interactive Add-on Pop-out Showcase-overview-PNG2

Pop-out element zoom out to the left corner

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Creative

This product is available on Reach & Frequency, Auction Reach, and Auction 6s Focused View.

  • Video length requirement: must be no less than 8s, suggest more than 15s. For video creative ad specification, please see TikTok Reservation In-feed (Including Reach & Frequency).    

  • ​Pop-out element creative:

    • ​The element must be the same element/product from the ads in terms of SKU, color, etc. The pop-out element should pop up while the product is inside the screen.

    • ​Format: .png

    • ​Size: 100kb≤pop-out element size≤500kb

    • ​Dimension: 448x448px

  • ​Pop-out element CTA: 27 EN characters（13 characters for CN, JP, KR)

    • ​Half-width characters occupy 1 character space.

    • ​Full-width characters occupy 2 character space.

    • ​Emojis, "{ }", @, # cannot be used

    • ​Doesn't support any links in the ad caption.

    • ​Avoid bar code, stock code, Facebook ID, Instagram ID, Whatsapp ID，messager or other social media info

  • ​Pop-out element show time: can only set for after 3s of ad playing, but 5s before ad finish playing.

  • ​Pop-out element pop up angle: No angle limitation

    • ​End angle is 0°, when pop-out element pop up from 0/180°, pop-out element will spin to 0° by counter-clockwise; when pop-out element pop up popup angle from 0/-180°, pop-out element spin to 0° by closewise.

  • ​Pop-out element pop up position: the coordinates can only setup between X: 125-515, Y: 200-710.

  • ​Pop-out element design guideline:


Note: The pop-out element would adjust according to the ad caption length to avoid the overlap with the ad caption.


General Notes

  • Please use the preview tool to play and see the actual effect. 

  • ​Ad assets cannot be changed or replaced once the campaign goes live.

  • ​Pop-out Showcase must be used with in feed ads, and cannot be used with other interactive add-on at the same time for one creative.

  • ​Please follow the in feed ad specs for in feed ads creatives preparation.

  • ​Pop-out Showcase URL directly leverage the ad CTA button URL, doesn't need to be input separately, and URL rules follow in feed ads URL rules.

  • ​Pop-out Showcase does not support 3rd party tracking independently.

  • For ad policy rules, please see TikTok Advertising Policies - Ad Creatives & Landing Page.


Content