This product is available on Reach & Frequency, Auction Reach, and Auction 6s Focused View.
Video length requirement: must be no less than 8s, suggest more than 15s. For video creative ad specification, please see TikTok Reservation In-feed (Including Reach & Frequency).
Supported Gesture: click, linear slide, curve slide
Gesture guidance text: 27 EN characters(13 characters for CN, JP, KR)
Half-width characters occupy 1 character space.
Full-width characters occupy 2 character spaces.
Emojis, "{ }", @, # cannot be used
Doesn't support any links in the ad caption.
Avoid bar code, stock code, Facebook ID, Instagram ID, Whatsapp ID, Messenger or other social media info
Gesture guidance pop-up time: can only be set for after 3s of ad playing, but 5s before the ad finishes playing for Reach & Frequency, Auction Reach; and need to set for after 6s of ad playing, but 5s before the ad finishes playing for Auction 6s Focused View.
Gesture position setting: set up the position where the gesture appears.
Slide length setting: set up the length using slide gestures.
Slide angle setting: The slide angle needs to be within the red-marked angle.
Gesture pop-up background music (compulsory)
Length: 6s
Size: less than or equal to 100KB
Suggest being consistent with video ad background music.
Supported format: .mp3
Card image:
Dimension: 620*788px
File size: less than or equal to 3MB
Format: .jpg/.jpeg/.png/.gif
Please make sure to include the CTA button element design at the bottom of the card at 620*168px to guide users to click.
Avoid pure white or transparent design.
Please use the preview tool to play and see the actual effect.
Ad assets cannot be changed or replaced once the campaign goes live.
Gestures must be used with in-feed ads, and cannot be used with other interactive add-ons at the same time for one creative.
Please follow the in-feed ad specs for in-feed ads creatives preparation.
Card URL directly leverages the ad CTA button URL, doesn't need to be input separately, and URL rules follow in-feed ads URL rules.
The gesture does not support third-party tracking independently.
For ad policy rules, please see TikTok Advertising Policies - Ad Creatives & Landing Page.