Advertising on TikTok
About Business Account Custom Audience
Business Account Audience lets you use your own TikTok Business Account to retarget audiences, only if your organic profile has completed one of the following events:
Follow
Visit Profile
Video View (2s, 6s, 100% view)
Video Engagement (Like/Share/Comment)
Supported Events
Action | Definition | Lookback Window |
Follow | People that followed the Business Account. | None |
2s video view | People played any video that belonged to the Business Account for at least 2 seconds. | 7/14/30 days |
6s video view | People played any video that belonged to the Business Account for at least 6 seconds. | 7/14/30 days |
Video view at 100% | People played any video that belonged to the Business Account for 100% of its duration. | 7/14/30 days |
Engagement (Like/Share/Comment) | People completed a like, share, or comment on videos that belonged to the Business Account. | 7/14/30 days |
Visit Profile | People who visited the Business Account Profile. | 7/14/30 days |
Benefits
Retarget Engaged People: Use your TikTok Business Account to retarget people who have already shown interest in your content through actions like following, visiting your profile, or engaging with your videos.
Enhanced Audience Targeting: Leverage specific actions (like, share, comment) to create highly targeted audiences, ensuring your ads reach people who are more likely to be interested in your brand.
Flexible Lookback Windows: Choose from 7, 14, or 30-day lookback windows to capture recent interactions and tailor your retargeting efforts to the most relevant audience.
Key use-cases for Business Account Audience
Gaming: TikTok Business Account with stable numbers of followers use Business Account Audiences to drive App Install or brand campaign objectives.
Entertainment: TikTok Business Account with movie clips and entertainment content use Business Account Audiences to drive frequent interaction with follower-based audiences
Retail/healthcare: Looking to increase their brand awareness by leveraging TikTok Business Account.
E-commerce: TikTok Business Account content around merchandise awareness or selling on TikTok.
Retail: Retail brands that want to increase their follower base by leveraging Community Interaction and looking to try out a new set of audience and targeting capabilities.
Please Note:
You can reach both paid and organic followers in Business Account Audience, regardless of the acquisition channel.
Creator Account or Spark Ads (with or without creator consent) are not supported.
Audience Sharing is supported across ad accounts within the same Business Center. To share audiences across different Business Centers, contact your GBS representative for allowlisting.
