About DMP Business Account Audience
Before getting started: You can only use the “TikTok Business Account” linked to your TikTok for Business account to create Business Account Audiences. You cannot use other authorized accounts to create Business Account Audiences. This includes TikTok accounts authorized from Business Center.
Business Account Audience is a new Custom Audience type that lets you use your own TikTok Business Account to retarget audiences only if your organic profile has completed one of the following events:
Follow
Visit Profile
Video View (2s, 6s, 100% view)
Video Engagement (Like/Share/Comment)
Supported Events
Action
Follow
Event Definition: Users that followed the Business Account.
Look back window: None
Action
2 Second Video View
Event Definition: Users played any videos that belonged to the Business Account for at least 2 seconds.
Look back window: 7/14/30 days
Action
6 Second Video View
Event Definition: Users played any videos that belonged to the Business Account for at least 6 seconds.
Look back window: 7/14/30 days
Action
Video View at 100%
Event Definition: Users played any videos that belonged to the Business Account for 100% of its duration.
Look back window: 7/14/30 days
Action
Engagement (Like/Share/Comment)
Event Definition: Users completed either of the following action: Like, share, or comment on videos that belonged to the Business Account.
Look back window: 7/14/30 days
Action
Visit Profile
Event Definition: Users who visited the Business Account Profile.
Look back window: 7/14/30 days
How to create a Business Account Audience
In the top menu bar of TikTok Ads Manager, navigate to Assets > Audiences.
Click the Create Audience drop-down button and select Custom Audience.
On the Create a Custom Audience screen, select Business Account.
To create a Business Account audience, you must first link your TikTok for Business account. Click Link to continue.
Choose your preferred method to log into your TikTok for Business account.
5a. Use phone/email/username: Input your TikTok App login credentials.
5b. Steps to use QR code: Log in through TikTok for Business (desktop), then follow the TikTok App (mobile) instructions below.
TikTok for Business (Desktop)
Choose Use QR code. You will scan the QR code with the TikTok App on your phone to log into TikTok for Business on your desktop.
TikTok App (Mobile)
Open the TikTok App on your phone.
Tap Profile.
In the top right corner, tap the three dashes icon. Select Setting and privacy.
Under Account, tap QR code.
In the top right corner, tap the Scan icon, and scan the QR code on your desktop.
5c. Steps to use QR Code - Authorization: Once you have scanned the QR code, follow the instructions on TikTok App (mobile), and then TikTok for Business (Desktop) below.
TikTok App (Mobile)
Tap Confirm to log into TikTok on your desktop.
TikTok for Business (Desktop)
Click Authorize to connect your TikTok for Business account.
6. Your linked TikTok account must be a Business Account. If you attempt to create a Business Account Audience, but your linked TikTok account is not a Business Account, you can do so by clicking Upgrade.
7. Once your Business Account is successfully linked and ready to create audiences, it'll be seen under Through the following account.
Choose the following rules and settings for your Business Account audience.
People who've carried out the following actions
+Add more rules (optional)
Exclude People (optional)
Audience Name
Click Confirm to create your Business Account audience.
Note: Audience Auto-Refresh is enabled by default and cannot be turned off. You can only create an audience with the Business Account that you've linked, which cannot be changed. Business Audience cannot be shared with another TikTok Ads account.
FAQ
Can I define my followers from organic and paid?
There is no differentiation between organic and paid followers in Business Account Audience regardless of how they were acquired.
Can I create a conquest audience (also known as "competitor audience")?
TikTok is committed to protecting your data, which can only be leveraged by you. As such, we do not provide the capabilities for advertisers to create a conquest Business Account Audience.
Can I share a Business Account Audience between different ad accounts?
Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.
Do I have to be "Blue V" verified to use the Business Account Audience?
You do not need to be "Blue V" verified to use the Business Account Audience. However, you must have a TikTok Business Account. TikTok Business Account and "Blue V" verified are two separate things.
Can I use Creator accounts?
No. In order to use the Business Account Audience, you need to own the linked TikTok Business Account. Creator Account and Spark Ads (with or without creator consent) are not supported due to legal and privacy concerns.