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    How to create a Business Account Audience in TikTok Ads Manager

    Last updated: May 2025

    Create a Business Account Audience to retarget engaged audiences.

    Note: Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.

    Before you begin

    Before you create a Business Account Audience:

    • You must link your TikTok for Business account. If you attempt to create a Business Account Audience, but your linked TikTok account is not a Business Account, you can do so by clicking Upgrade.

    • You can only use the TikTok Business Account linked to your TikTok for Business account to create Business Account Audiences.

    • You cannot use other authorized accounts to create Business Account Audiences, including Creator Accounts and Spark Ads (with or without creator consent).

    • Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.


    How to create a Business Account Audience in TikTok Ads Manager

    To create a Business Account Audience in TikTok Ads Manager:

    1. Go to Tools.

    2. Click Audience Manager.

    3. Select Custom Audience.

    4. Select Business Account Audience.

    5. Link your TikTok Ads Manager User Account with Tikok Business Account.

    How to create a Business Account Audience in TikTok Ads Manager step 5

    6. Choose a preferred method to log into your TikTok for Business account: Phone/email/username or QR code.

    7. Choose the following rules and settings for your Business Account audience:

    • People who've carried out the following actions

    • +Add more rules (optional)

    • Exclude people (optional)

    • Audience name

    8. Click Confirm to create your Business Account audience.


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