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Create a Business Account Audience to retarget engaged audiences.
Note: Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.
Before you create a Business Account Audience:
You must link your TikTok for Business account. If you attempt to create a Business Account Audience, but your linked TikTok account is not a Business Account, you can do so by clicking Upgrade.
You can only use the TikTok Business Account linked to your TikTok for Business account to create Business Account Audiences.
You cannot use other authorized accounts to create Business Account Audiences, including Creator Accounts and Spark Ads (with or without creator consent).
Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.
To create a Business Account Audience in TikTok Ads Manager:
Go to Tools.
Click Audience Manager.
Select Custom Audience.
Select Business Account Audience.
Link your TikTok Ads Manager User Account with Tikok Business Account.
6. Choose a preferred method to log into your TikTok for Business account: Phone/email/username or QR code.
7. Choose the following rules and settings for your Business Account audience:
People who've carried out the following actions
+Add more rules (optional)
Exclude people (optional)
Audience name
8. Click Confirm to create your Business Account audience.