How to create a Business Account Audience in TikTok Ads Manager

Create a Business Account Audience to retarget engaged audiences.

Note: Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.

Before you begin

Before you create a Business Account Audience:

• You must link your TikTok for Business account. If you attempt to create a Business Account Audience, but your linked TikTok account is not a Business Account, you can do so by clicking Upgrade.

• You can only use the TikTok Business Account linked to your TikTok for Business account to create Business Account Audiences.

• You cannot use other authorized accounts to create Business Account Audiences, including Creator Accounts and Spark Ads (with or without creator consent).

• Audience sharing of Business Account Audience is not supported due to compliance and data privacy reasons.

How to create a Business Account Audience in TikTok Ads Manager

To create a Business Account Audience in TikTok Ads Manager:

1. Go to Tools.

2. Click Audience Manager.

3. Select Custom Audience.

4. Select Business Account Audience.

5. Link your TikTok Ads Manager User Account with Tikok Business Account.

6. Choose a preferred method to log into your TikTok for Business account: Phone/email/username or QR code.

7. Choose the following rules and settings for your Business Account audience:

• People who've carried out the following actions

• +Add more rules (optional)

• Exclude people (optional)

• Audience name

8. Click Confirm to create your Business Account audience.