Advertisers looking to drive brand impact with the reach and video view objectives have a customized bid control interface created specifically for their needs.
This interface includes:
Simplified Bidding UI that combines both Cost Cap and Maximum Delivery bidding.
Pre-filled suggested bid that reduces manual entry while helping you stay competitive in the auction.
In addition to this update, Brand Auction advertisers will be able to see an estimated reach range based on their ad group settings and bid. To learn more about our Reach Estimator, refer to Reach Estimator for Brand Auction .
Preview
Features and benefits
Simplified UI: Cost Cap and Maximum Delivery strategies are combined into 1 module, reducing the friction involved in bidding decision-making.
More Control: By setting Cost Cap as the new default, you gain more control over your brand auction costs.
More Confidence: By adding a competitive, pre-filled suggested bid, you can feel confident in your campaign's ability to succeed - without agonizing over how to choose the right bid for you.
Our Reach Estimator tool enables you to see the estimated impact of your bid.
If you still prefer to use Maximum Delivery, simply remove the Suggested Bid that we provide.
Best practices and FAQ
I prefer Maximum Delivery bidding. How can I switch to Maximum Delivery?
If you still prefer to use Maximum Delivery, remove the Suggested Bid that we provide.
How is the suggested bid determined?
The suggested bid is based on historical campaign data, user behavior, and current auction dynamics. It is designed to maximize your results by keeping costs stable and controlled.
How do I know if Cost Cap or Maximum Delivery is right for me?
We strongly recommend advertisers looking to drive brand impact with reach and video view objectives take advantage of the bid control UI described above. However, you can learn more about our different bidding strategies to make an informed decision and consider running tests to determine the best strategy for you.