The TikTok pixel is a piece of code that you can place on your website to help you find new customers, optimize your campaigns and measure ad performance. When you install a TikTok pixel, you can track website visitor actions like page views or purchases, create audience segments to re-engage previous site visitors, or create lookalike audiences to find new customers.

TikTok Events API

TikTok’s Events API is a secure server-to-server connection that allows advertisers to share the actions customers take on their websites directly with TikTok. Events API helps businesses to future-proof and adapt to the changing ads ecosystem, by allowing unobstructed marketing data sharing between your business and TikTok to reach your marketing objectives. Learn more about Events API.

Benefits

• Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.

• Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

• Streamlined steps to create and install your TikTok Pixel and enable Events API.

• Standardized event rules specific to your ecommerce platform's unique user journey.

Features

• Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

• Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

• Automatic updates: Stay on top of the latest pixel and Events API updates with automatic version releases - no action is required.

Note: Events API is included in your integration and is enabled during setup. Learn more about Events API here.

Learn about supported events on Cafe24 and set up a TikTok Pixel for your Cafe24 store.