About TikTok Pixel on Cafe24

Last updated: September 2024

TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. It can help you find new customers, optimize your campaigns and measure ad performance. Learn more about the TikTok Pixel.


TikTok Events API

TikTok Events API provides a reliable connection to share marketing data between an advertiser's website and TikTok. Events API can improve ad delivery and targeting by capturing missed conversions, and provides a resilient solution for an evolving ad ecosystem. Learn more about Events API.

Benefits

  • Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.

  • Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

  • Streamlined steps to create and install your TikTok Pixel and enable Events API.

  • Standardized event rules specific to your ecommerce platform's unique user journey.

Features

  • Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

  • Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

  • Automatic updates: Stay on top of the latest pixel and Events API updates with automatic version releases - no action is required.

Note: Events API is included in your integration and is enabled during setup. Learn more about Events API here.


Learn about supported events on Cafe24 and set up a TikTok Pixel for your Cafe24 store.