About managing TikTok accounts in Business Center

Last updated: March 2026

Managing TikTok accounts within Business Center is the cornerstone of a scalable and secure brand strategy on the platform. It transforms how you oversee your TikTok assets by providing a single, powerful dashboard to connect profiles, delegate tasks, and monitor access for both advertising and organic activities. This unified approach eliminates fragmented workflows and empowers your teams to collaborate effectively.


Benefits

  • Unified dashboard: View and manage all linked TikTok accounts in one place, giving you a complete picture of your brand's presence at a glance.

  • Granular control: Assign specific permissions like Deliver ads or Manage account to define exactly what each member can do. This minimizes the risk of unauthorized actions.

  • Transparent oversight: Easily audit who has access to which accounts and what permissions they hold. This transparency is key to maintaining tight security and accountability across your organization.

  • Seamless collaboration: Grant precise permissions to team members or external partners. This lets them run ads or manage community interactions securely and without delay.

  • Direct account creation: Generate organization-owned TikTok accounts from within your Business Center, making it faster to launch new brand presences.


Key concepts

  • TikTok accounts page: A centralized list of all TikTok profiles linked to your Business Center for any purpose.

  • "Deliver ads" permission: A permission level focused purely on advertising. It authorizes a user or ad account to leverage a TikTok account's identity and its posts for paid campaigns, most notably Spark Ads. Learn more about Spark Ads.

  • "Manage account" permission: A more comprehensive permission level. It includes everything in the "Deliver ads" permission and adds the ability to interact with the account's organic presence. This includes replying to comments, sending direct messages, and managing profile details. It's designed for teams who handle both community management and advertising.

  • Organization Account created within Business Center: A special type of Verified Business Account that is created and owned by the Business Center. This is the ideal solution for brands and agencies that want to ensure long-term control and security over their primary TikTok profiles, independent of any individual's personal account.


Use case

  • An advertising agency can link multiple client TikTok accounts to their Business Center. They can grant Deliver ads permission to their media buying team for running campaigns and assign Manage account permission to their social media team to handle community engagement, all from one central location.

  • An e-commerce business can link its official TikTok account to its Business Center. It grants Manage account permissions to its customer service team to handle inquiries and Deliver ads permissions to its marketing department to run promotional campaigns, all while maintaining central oversight.

  • A brand with TikTok accounts in its Business Center can authorize an agency to run ads by linking those TikTok accounts directly to the agency's ad accounts. This linkage empowers the agency to run Spark Ads using the brand's identity and posts, without granting them broader access to manage the account's profile or community interactions, thus ensuring brand safety and control.


Learn more

Link an existing TikTok account:

Create a new TikTok account to link:

Link TikTok accounts to ad accounts: