After you create your audience, there are many ways to edit and manage your custom audiences.

Edit Custom Audience

TikTok Ads Manager supports a variety of edits to custom audiences, based on the audience type.

Customer File

• ​Add Data: Upload a file you would like to add to your audience. Only increase the data that does not coincide with the original file.

• ​Remove Data: Upload a file you would like to remove from your audience. Only the data that coincide with the original file will be removed.

• ​Replace Data: Original audience data will be replaced after the upload of data file. Audience ID will remain unchanged.

• ​Edit Audience Name: You can edit the audience name any time.

Engagement / App Activity / Website Traffic

• ​Edit Audience Name: You can edit the audience name any time.

Manage Custom Audience

There are four main ways to manage your custom audiences from the Audience page, including:

​Apply Audience

You can go to the Audience section and apply your audience to Ad Group or go to the Ad Group section to apply your audience.

• ​One available audience can be applied to multiple Ad Groups, yet the same audience cannot be used to include and exclude at the same time.

• In the meantime, if there is an overlap between audience in include and exclude, the audience will be excluded. 

​Delete

If you have applied a custom audience to an Ad Group, but you no longer want to use that custom audience, you can delete the audience.

​Disconnect with Ad Groups

If you've applied an audience to an Ad Group, but you no longer want to use that audience, you can click on the audience detail page to disconnect ad groups.

​Audience Detail

• ​Audience Application Details: Shows the relationship between the ad groups and audience.

• ​Disconnect Ad Groups: Disconnects the ad groups which are applied to the audience.

• ​Audience History: Shows the operation log (create or edit audience) on TikTok Ads Manager.