About TikTok Pangle

In addition to placing ads in the TikTok feed, you can drive incremental reach across the TikTok Pangle network of users. TikTok Pangle is the ad network of TikTok for Business, totaling over 380,000 global apps with a daily active user reach of 2.9 billion via app traffic.

Note: The name TikTok Pangle is the official name used for regions outside of South Korea and markets where TikTok Pangle is not available, such as the E.U. and U.S.

Benefits of TikTok Pangle

TikTok Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals.

TikTok Pangle's diverse and immersive ad formats help to provide a better ad experience for people, with the purpose of driving impactful results for businesses.

TikTok Pangle includes the following bidding strategies:

• TikTok Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.

  • oCPM supports 3 Bid Strategies, including Cost Cap, Maximum Delivery, and Hybrid Bidding.

• TikTok Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.

  • Includes one Smart Optimization to manage budget consumption.

Note: Your placement is selected when creating an ad group and cannot be changed after it has been created. Learn how to select TikTok Pangle as an option for your ad placements in TikTok Ads Manager.

How to include TikTok Pangle in your ad placements

Learn how to select TikTok Pangle as an option for your ad placements in TikTok Ads Manager.