Pangle is the ad network of TikTok for Business, enabling you to reach users across top local publishers (100,000+ global apps) directly from the integrated TikTok Ads Manager platform. As one of the fastest-growing mobile ad networks, Pangle continues to expand beyond Android and iOS app traffic into smartphone OEM and mobile web traffic.
Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals. Pangle's diverse and immersive ad formats help to provide a better ad experience for users, with the purpose of driving impactful results for businesses.
Locations will determine the regions where your Pangle ads will be delivered. The following represents all available locations for managed accounts. Note: For self-serve accounts, please navigate to the below "Self-serve location availability" section.
Asia Pacific: Cambodia, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam
Middle East & Africa: Bahrain, Egypt, Iraq, Israel, Jordan, Lebanon, Kazakhstan, Kuwait, Oman, Morocco, Pakistan, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates
North and South America: Argentina, Brazil, Canada, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
Eastern Europe: Belarus
Oceania: Australia, New Zealand
Pangle provides 3 ad pricing models: CPC, CPM, and oCPM.
oCPM supports 3 Bid Strategies, including Cost Cap, Lowest Cost, and Hybrid Bidding.
Pangle provides 2 delivery types: Standard Ad Delivery and Accelerated Ad Delivery.
Includes one Smart Optimization to manage budget consumption.
App ads
Goals and funnel stage | Pangle solutions | AOS | IOS | Product status |
Reach | Traffic Campaign | Yes | Yes | General Availability |
Mobile App Install | App Install Campaign (MAI) | Yes | Yes | General Availability |
Retention | - App Install Campaigns - Retention Optimization | Yes | No | - Retention Optimization auto-bid/multi-bid: General Availability (requires meeting a threshold of Retention Events) - Long-term Retention Optimization: General Available (requires meeting a threshold of Retention Events) |
Shallow goals like Account Register/Subscribe | App Install / Conversions Campaigns - iAEO with shallow goals | Yes | Yes | General Availability |
Ad Interactions | App Install / Conversions Campaigns - AEO with ad interaction goals | Yes | Yes | General Availability |
Purchase | App Install / Conversions Campaigns - AEO Purchase | Yes | Yes | General Availability |
App Install / Conversions Campaigns - Value-Based Optimization | Yes | No | General Availability (requires meeting a threshold of Purchase Events) |
Web ads
Optimization goal | Key metrics | Product solutions |
Boost traffic | CPC CPV | CPC (cost per click) LPV (landing page view) |
Diversified conversion goals | CPA | Web Conversion (+ Video Shopping Ads Beta) |
Grow ROI | ROAS | Web VBO (Value-based Optimization) |
Retargeting | CPA ROAS | VSA + Retarget audience + Conversion Beta |
Pangle supports a diverse range of ad formats that provide an immersive ad experience while helping businesses to drive impactful results. Additionally, Pangle supports both video and image ads, which makes it easier for you to utilize existing campaign assets.
Each ad format has its own unique benefits when leveraged across different scenarios. The available ad formats include:
Interstitial Ads
Definition: Ads displayed during transitions in the publisher's app, such as when a game is paused or level is cleared. Full-screen display that effectively captures attention and conveys information.
Assets supported:
Video (horizontal / vertical / square)
Image (horizontal / vertical / square)
Playable
Description
Derived info: video thumbnail, app store information
Rewarded Video Ads
Definition: Full-screen video ads with in-app rewards for users who watch the video for the entire duration. High video completion rates as well as immersive user experience. Automatically generates Endcard to support user conversion.
Assets supported:
Video (horizontal/vertical/square)
Description
Derived info: video thumbnail, app store information
Native Ads
Definition: Matches the style of the content on the publisher's app, blending in to provide a seamless viewing experience for users
Assets supported:
Video (horizontal/square)
Image (horizontal/square)
Description
Derived info: video thumbnail, app store information
Banner Ads
Definition: Ads displayed in the form of rectangular banners with generally high exposure
Assets supported:
Video and Image
Video: 1200*628px / 640*640px / 720*1280px
Image: 1200*628px / 640*640px / 720*1280px / 600*500px / 640*200px / 640*100px
Description
Derived info: video thumbnail, app store information
App Open Ads
Definition: Displayed when the app is opened and the user begins a session. It is a full-screen premium ad placement and the first screen that users will see when opening the publisher app.
Assets supported:
Video ads (horizontal/vertical)
Image ads (horizontal/vertical)
Description
Derived info: Video thumbnail, App Store information
Icon Ads
Definition: Only the app icon and app name is displayed.
Assets supported:
App icon and app name
1:1 aspect ratio, auto-generated (no need to upload)
Advertisements on Pangle are mainly created from your existing campaign assets on TikTok Ads Manager. You can upload image or video files and use these assets together with text and other features. Additionally, based on the provided link, the public info about your app from the app store, app logo, or ratings can also be included in the ad. In order for your creative assets to be adaptable across various ad formats, Pangle may fill in any empty space within the placement with a colored background or a Gaussian blur effect.
It is recommended to add assets of all resolutions in order to leverage the full suite of ad formats available on Pangle and allow the ad system to optimize for better performance.
Asset types | Resolutions | Ad format | File formats | Max file size |
Video (5-60s) | 1280*720px / 720*1280px / 720*720px | Interstitial / Rewarded / App Open / Native / Banner | .mp4, .mov, .mpeg or .avi | 500MB |
Image | 1200*628px / 640*640px / 720*1280px | Interstitial / App Open / Native / Banner | .jpg, .jpeg, or .png | 100MB |
600*500px / 640*200px / 640*100px (Pangle exclusive) | Banner | .jpg, .jpeg, or .png | 100MB | |
Playable | 1280*720px / 720*1280px | Interstitial / Rewarded | .zip | 5MB |
Pangle offers interactive customizable solutions to enhance the ad experience for users - ultimately increasing their engagement with the brand. These customized solutions have been proven to help maximize ad effectiveness for Pangle advertisers. Pangle will automatically leverage Endcard, Recommended Card, and Animation Effects and apply them to your ads based on the end user's preference. Playable ads will be applied if you select this as part of your campaign setup.
Playable Ads: an immersive full-screen ad experience which provides users a preview for them to play before downloading
See Demo in Pangle Help Center.
Endcard: an automatically-generated graphic that is attached to the end of your video/image ads with specific information about your products or services, encouraging users to take action
The elements displayed in an Endcard include images and text, such as screenshots from the app store, video thumbnails, app icons, app names, app categories, app ratings, app descriptions, CTA buttons, etc.
Endcard is currently available for Rewarded Video Ads and Interstitial Ads.
Recommended Card (iOS only): an automatically generated card with multiple ads (mainly in the form of clickable app icons), appearing at the final point of an ad
Animation Effects: a great way to stand out to your audience using animation, including carousel components, button animations, and guiding gestures
Carousel Components
Button Animations
Guiding Gestures
For self-serve, your account region determines your available locations for Pangle ads. The below is a set of bulleted lists of available locations based on account region. Note: If you are a managed account, contact your TikTok representative to target the full list of available locations.
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Australia (AU)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
New Zealand (NZ)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Brazil (BR)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Mexico (MX)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Canada (CA)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Brazil (BR)
Chile (CL)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Mexico (MX)
Morocco (MA)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Brazil (BR)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Mexico (MX)
Morocco (MA)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Israel (IL)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Japan (JP)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Brazil (BR)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Mexico (MX)
Morocco (MA)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Australia (AU)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
New Zealand (NZ)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Brazil (BR)
Ecuador (EC)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Mexico (MX)
Morocco (MA)
Peru (PE)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Qatar (QA)
Saudi Arabia (SA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Qatar (QA)
Saudi Arabia (SA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)
Canada (CA)
Egypt (EG)
Kuwait (KW)
Morocco (MA)
Qatar (QA)
Saudi Arabia (SA)
South Africa (ZA)
South Korea (KR)
Turkey (TR)
United Arab Emirates (AE)
Cambodia (KH)
Egypt (EG)
Indonesia (ID)
Kuwait (KW)
Malaysia (MY)
Morocco (MA)
Philippines (PH)
Qatar (QA)
Saudi Arabia (SA)
Singapore (SG)
South Africa (ZA)
South Korea (KR)
Thailand (TH)
Turkey (TR)
United Arab Emirates (AE)