Build your brand
Guide audiences from awareness to consideration and build lasting brand favorability on TikTok.
Watch it. Love it. Want it. Learn it.
Learn TikTok advertising with TikTok Academy
Build practical TikTok advertising and marketing skills with official courses, videos, webinars, and learning paths designed for marketers and agencies.
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TikTok advertising courses built for marketers
Official guidance you can trust
Learn directly from TikTok experts with up-to-date product knowledge, advertising best practices, and platform insights.
Lessons that fit your schedule
Explore on-demand courses, educational videos, and in-depth webinars so you can learn at your own pace.
Practical skills you can apply
Build the expertise you need to plan, launch, measure, and optimize your brand’s TikTok advertising campaigns.
Explore learning paths based on your marketing goals
Each learning path brings related courses together in a guided sequence, helping you build the skills to achieve a specific business outcome.
Drive website sales
Bring visitors to your website and effectively drive product sales.
Promote your TikTok Shop
Discover the benefits of TikTok Shop and how to promote your products to drive sales.
Generate and message leads
Reach prospective customers and message them directly through TikTok.
Learn TikTok marketing at your own pace
Explore TikTok Academy courses
Follow guided learning paths across TikTok creative, performance, measurement, and more.
Explore TikTok Academy courses
Watch video tutorials
Get quick, actionable guidance on TikTok products, strategies, and advertising best practices.
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Get TikTok certified
Validate your TikTok media buying expertise with an official certification.
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Your TikTok Academy questions, answered
What is TikTok Academy?
TikTok Academy is the official learning destination for marketers and agencies who want to build practical TikTok advertising skills.
Who is TikTok Academy for?
TikTok Academy is for media practitioners, marketers, agencies, and teams who want to learn TikTok marketing and ad solutions.
What topics are available?
Learn about TikTok ad formats, creative, measurement, ad policy, industry best practices, and campaign strategy.
Is TikTok Academy free?
Yes. TikTok Academy offers free educational content to help marketers build their practical TikTok advertising knowledge and skills.
How is TikTok Academy different from TikTok certification?
TikTok Academy helps you build practical TikTok advertising skills, while TikTok certification validates your media buying expertise through an official exam.
Why does TikTok Academy ask for my Advertiser ID when I register?
Your Advertiser ID helps TikTok Academy connect learning to your advertiser experience and offer more relevant content, resources, and platform guidance.
