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Introducing GMV Max

October 07, 2024

Maximize total ROI from your TikTok Shop with our new commerce automation solution

GMV Max

For advertisers, maximizing the value of your investments can be difficult, and with each additional channel, the formula gets more complicated. Here at TikTok, we feel your pain, and we're here to help.


Introducing GMV Max, a powerful new way for TikTok Shop merchants to automate their advertising campaigns and drive incremental gross merchandise value. This innovative solution leverages all available creatives automatically (organic videos, affiliate videos, and paid ads), and deploys them in a single, automated campaign.


GMV Max maximizes GMV by optimizing for total ROI, whether you're promoting your entire shop or select products. It does this by optimizing organic delivery in addition to paid ad traffic, providing advertisers with incremental GMV that would not otherwise be attainable without GMV max.


Why use GMV Max?

  • Save time on campaign set up and optimization: GMV Max reduces campaign set up time. Simply select the products you want to promote, define an ROI target, and set your budget—GMV Max will take care of the rest. GMV Max also handles campaign and creative optimization, so you don't have to worry about what optimizations to make or which creatives to select. In initial testing, merchants saw an average of 30% Gross Merchandise Value uplift when using GMV Max.²


  • Spend budgets more efficiently: GMV Max decides which creatives, placements and audiences would be the most efficient to serve your ad to, and leverages a bid strategy that allows advertisers to maximize results while maintaining control over their ad cost.


  • Reach users across all placements with one campaign: When you create a campaign with GMV Max, you automatically access all shoppable placements in TikTok, including the For You feed, Shop Tab and Search with a single campaign.


The power of TikTok Shop

Last year, we launched TikTok Shop in the US, creating a new way for businesses to tap into the power of commerce on TikTok with an online shop integrated directly into the TikTok platform. With TikTok Shop, merchants can grow their channels with native shopping features like shoppable videos, affiliate content, and paid promotions with Shop Ads.


84% of TikTok users agree TikTok Shop is convenient and easy, and TikTok users are 1.3x more likely to say they feel secure shopping on TikTok compared to other social and video platforms.¹ This convenience translates to direct impact on major shopping periods and beyond: over 5 million new customers made a purchase on TikTok Shop during the 2023 Black Friday and Cyber Monday campaign period.³



Sources

  1. TikTok Marketing Science Global TikTok Shop Research (US Results) 2024, conducted by Material

  2. TikTok Shop Ads Internal Data, Aug 2024

  3. TikTok internal data. Data uplift shown as relative to daily average GMV of 10.20 -10.26 baseline period)


This document is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance.

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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