• 28.6%

  ROAS increase

• 245.7%

  CTR increase

• 45.4%

  increase in conversions

Sold out products, achieved with Spark Ads and Smart+

• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• 230%

  uplift on Day 0 ROAS

• 189%

  increase in incremental budget spend

• 253%

  uplift on Day 7 ROAS

Maximizing ROAS and scalability with Smart+ features

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• €1M

  revenue from sales

• 30.4

  ROAS

• €1.23

  CPA

Creating outstanding ROAS through creator partnerships, authentic content, and Smart+ delivery

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 435K€

  Purchase value

• 5.42x

  ROAS

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 43.5%

  Reach of the parenting target audience

• 4.7M+

  Total video views

• 200K+

  Interactive add-on impressions

Driving IPO awareness and investor interest on TikTok through a strategy powered by Video Views and Smart+ Traffic campaigns

• 11.82x

  blended ROAS

• 7231

  purchases

• 11.18m

  impressions

Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.