See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
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Makeup & beauty

Ulta Beauty

Ulta Beauty

Fueling always-on sales with Smart+ Catalog Ads

Ulta Beauty
September 22, 2025
Automotive

OcasionPlus

OcasionPlus Thumbnail TikTok SMB Case Study

Increasing leads with campaign tools designed for automotive advertisers

OcasionPlus Logo ​TikTok SMB Case Study
September 22, 2025
Restaurant & dining

Starbucks Frappuccino Birthday

Starbucks Frappuccino Birthday

Turning Frappuccino Birthday into a TikTok-powered celebration that blended emotion, creativity, and performance in every sip

Starbucks Frappuccino Birthday
September 20, 2025
Mobile apps

KashKick

KashKick

Boosting Day-0 ROAS across iOS and Android with TikTok's Smart+ optimization solutions

KashKick
September 19, 2025
Technology

Samsung x GNTM

GNTM_KombiLogo_Horizontal_blanco_KV Explore Page.jpg

Extending a primetime partnership onto TikTok to boost awareness and intent for its latest smartphone

Samsung Logo
September 18, 2025
Healthcare & pharmaceutical

Unilever Dove

unilever dove thumbnail

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

unilever dove logo
September 17, 2025
Professional services

SBC Performance

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How SBC Performance Scaled Smarter with Automation and Performance Expertise

logo
September 14, 2025
Makeup & beauty

Rabanne

Rabanne

Piloting Search Ads Campaign with Carousel Image Ads to boost site traffic

Rabanne logo
September 15, 2025
Home

Sunlight

Sunlight

Sunlight lights up TikTok with impact & recall in Pakistan!

Sunlight detergent
September 11, 2025
Food & beverage

Hasil Bumi12

Hasil Bumi12 thumbnail

Scaling through the product life cycle: From First Sale to Super Hero

Hasil Bumi12 logo
September 09, 2025
Food & beverage

Saffron Threads X Coid Agency

Saffron Threads X Coid Agency Thumbnail TikTok SMB Case Study

Growing sales for Saudi Arabia's leading Saffron brand with Smart+ targeting ​

Saffron Threads X Coid Agency Logo TikTok SMB Case Study
September 09, 2025
Food & beverage

Grubhub

grubhub thumbnail

Delivering more new diners and creative volume through TTCX and Smart+

Grubhub logo
September 10, 2025

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