TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
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Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.

Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization

Building outstanding brand love through a content-first Spark Ads campaign

A high-impact brand campaign leveraging various TikTok ad formats

Deep Funnel Optimization (DFO) on TikTok allowed Los Defensores to significantly improve lead quality, driving higher ROI and profitability for their lead generation campaigns.

Implementing an impressions-based attribution model to accurately capture TikTok's performance impact

How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail

Demonstrating TikTok's impact on German viewership with Samba TV as a new measurement partner.

How bKash turned daily payments into meaningful moments during Ramadan.

Sprite’s summer campaign sparks a wave of cool moments and summer fun on TikTok!

Transforming engagement into measurable outcomes
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