Ad Recall lift
Awareness lift
Purchase Intent lift
Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
click-through rate
of users watched at least one in-game ad
achieved target D0 ROAS bid
Unlocking monetization at scale with TikTok Growth Max for Mini Games
Engagement rate
Lower cost per UGC-content created
Video views
Increasing emotional ROI & building brand love with Branded Effect
