MasterD

The Objective

Acquiring New Students and Reaching Untapped Audiences with AI-Powered Lead Gen

MasterD, a leading educational organization in Spain, specializes in distance learning, public service exam preparation, vocational training, and professional certifications. Their aim was to acquire new students in a highly competitive educational market while reducing lead generation costs. They sought to reach a broader, untapped audience by leveraging innovative digital strategies to stay ahead of their competitors.

The Solution

AI-powered solution Smart+ Lead Gen, provided an automated, efficient solution to increase sales while reducing costs per qualified lead.

MasterD’s TikTok strategy focused on testing lead generation, using native forms and varied creatives, all while relying on TikTok’s AI-powered Smart+ solution, which optimized audience targeting without the need for creating multiple ad groups. The campaign's key message directly addressed the appeal of technical professions, guiding potential students on how to become professionals. This approach aimed to attract high-quality leads efficiently, combining clear messaging with optimized campaign management.

Smart+ offered streamlined campaign setup and creative management. It optimized creative assets in real-time, reducing costs and ad fatigue, while reallocating budgets to top-performing creatives. This allowed MasterD to focus on strategic decisions rather than campaign operations, driving both efficiency and performance.

The Results

Efficiency Unlocked: Higher ROAS and Lead Growth at a Reduced Cost

MasterD’s campaign cut CPLs by 54%, with ROAS increasing by 33% to reach 6, thanks to Smart+ optimization. These solid results demonstrate that the effectiveness of TikTok’s AI-powered solutions, achieving efficient lead generation and a significant return on ad spend. The use of diverse creatives featuring real users discussing programs and career opportunities, combined with automated audience targeting, played a key role in the campaign’s success. These insights will guide MasterD’s strategy as they continue refining their approach for future TikTok initiatives.