Casos de éxito de TikTok for Business | Historias de éxito en marketing y publicidad

4X
higher search impressions vs. forecast
5X
search volume uplift during the Mother's Day peak
1.4X
video views on Mother's Day

julio 26, 2026

Dia Supermarket boosted its visibility on TikTok during the Mother's Day peak with a pioneering Search Hub activation that multiplied search impressions and shopper interest.

18.99x
ROAS
+99M
Video views
+81%
Increase in purchases (travel ads) vs previous conversion campaigns

junio 01, 2026

Civitatis

“Viajar es humano” | Turning inspiration into action at scale.

2.6x
daily sales pace during the SBD peak vs. pre-campaign baseline
#1
GMV ranking across all TikTok Shop Spain categories during the 3-day Super Brand Day
32.1%
increase is campaign GMV

mayo 20, 2026

SBD Aldous

Scaling Spain's wellness leader into a Top 1 GMV breakout with TikTok Shop's first-ever Super Brand Day in Europe.

+179%
Sales contribution November 2025 vs November 2024
-36%
CPA Black Friday 2025 vs 2024
+44%
Destination clicks increased Peak Season 2025 vs 2024

abril 19, 2026

Scuffers

Measuring is trendy : How to prove Smart+ Catalog incremental 179% in Sales

+36%
Average Watch Time vs benchmarks
+4.1%
Brand Association with Sustainability
250
Complete Registrations via Smart+

enero 12, 2026

Goldenergy

Powering a new generation with green energy through a full-funnel strategy

18%
CTR Uplift
+11%
YoY incremental ROI

diciembre 10, 2025

FC Barcelona

FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.

+4M
impressions
2.5%
average CTR

diciembre 01, 2025

Universidad Católica de Cuenca

The institution found in TikTok Ads the perfect ally to boost brand awareness, increase engagement, and drive qualified traffic to its official channels.