Unieuro
How Unieuro leverages TikTok's AI-powered solutions to drive cost-efficient growth and ROAS optimization.
The Objective
Unieuro, leader in the Retail & Tech industry, continues to innovate and set new standards in digital marketing. During last Q4 peak season, Unieuro, in collaboration with its media agency Zenith Media, strategically optimized its digital advertising efforts leveraging Smart+ Catalog, TikTok’s new automated AI-powered solution.
With increased consumer demand and rising advertising costs, Unieuro faced the challenge of achieving cost-efficient conversions while ensuring scalability and operational efficiency. The goal was to improve campaign performance, drive more completed purchases, and maximize ROAS through AI automation.
The Solution
To address advertiser's challenges, Unieuro implemented an advanced, data-driven approach utilizing TikTok’s Smart+ Catalog solution:
Harnessing AI-Driven Optimization to Improve CPA Performance Smart+ Catalog enabled Unieuro to leverage TikTok’s AI automation, dynamically selecting the most effective product creatives, placements, and audiences. This resulted in a significant reduction in CPA per Complete Payment, compared to traditional manual Catalog activations.
Enhancing Operational Efficiency and Budget Allocation By automating audience targeting and creative selection, Smart+ Catalog optimized ad delivery in real time, ensuring budget efficiency and maximizing conversions without manual intervention. This allowed Unieuro to focus on strategy while the AI handled optimization.
Driving ROAS Growth Through Scalable Performance The automated campaign structure helped Unieuro achieve a higher return on ad spend, reinforcing its ability to scale digital marketing efforts without compromising cost-effectiveness.
The Results
Unieuro’s activation of Smart+ Catalog on TikTok delivered outstanding results:
Significant CPA Reduction: -43% Lower cost per complete payment compared to traditional manual catalog activations.
Stronger ROAS: Campaigns yielded +92% higher returns on ad spend, demonstrating the impact of automated optimization on overall revenue.
By leveraging cutting-edge automation and data-driven advertising, Unieuro continues to refine its digital strategy, ensuring a more effective, cost-efficient, and scalable model within the dynamic Retail & Tech landscape.
In coerenza con l'approccio innovativo che da sempre contraddistingue Unieuro, abbiamo sfruttato le nuove possibilità offerte dall'IA che, in sinergia con i nostri contenuti estremamente coinvolgenti, hanno portato ad una notevole ottimizzazione delle campagne, confermando così l'efficacia della nostra strategia.
