Run healthy wellness campaigns on TikTok
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Why advertising here works
Health-conscious community
93% of TikTok users say it is important to prioritize their own and their family's health and wellness.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q7]
Be discovered
38% of TikTok users watch content related to health and wellness at least once a day or more.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q12]
Inspire action
35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.
Source
TikTok Marketing Science Custom Healthcare Interests Survey via Suzy, February 2023. Base: Respondents 18+ who say they are interested in Healthcare Content on Social Media [P2Q11][Q10]
Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.
Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023
Solutions for every health and wellness campaign
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